DescriptionCollege of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Presentation)
Second Semester 2022-2023
Total Marks: 10 Mark
Submission: Thursday Feb. 9th = 5 Marks
In-class Presentation: Week 11 = 5 Marks
Requirement:
Upon completing your Group Assignment – Parts A and B; in a group, you will be asked to create
a powerpoint presentation of your chosen e-commerce business. Your presentation should cover
all the elemnts that were discussed in the assignment as listed below:
Presentation must have the following format:
1. First slide: Cover Page
2. Business profile: Name of the business and what is your business, target market,
marketplace, products and services provided.
3. Explain the business system design. (Business objectives, system functionality,
information provided).
4. Explain the current business e-commerce features.
5. Explain the business e-commerce process.
6. Explain the business software
7. Explain the payment and security of the chosen website
8. What is the marketing and advertising strategy?
9. Competitor SWOT analysis
10. Conclusion
11. References
Guidelines for the Presentation:
•
•
•
•
•
•
•
•
•
•
•
There must be 10 slides in the presentation.
Each group will have 10 minitues to present and 2 minitues for Q&A.
All group members should participate in presenting infront of the class.
The slides should have a clear background design, readable font size and style with
appropriate color.
The power-point presentation must answer all the above parts.
Make sure to include the cover page in the first slide.
Work with the same group members
Ensure that you follow the APA style in your references.
The minimum number of required references is 5 references using APA style.
Up to 20% of the total grade will be deducted for providing a poor structure of presentation.
Structure includes these elements presentation style, free of spelling and grammar mistakes
and referencing.
Your file should be saved as a PowerPoint file and submit it to the Blackboard no later
than Feb 9th 2023. Follow this pattern to name the file:
Business Name_CRN_ECOM101_ Project_A.docx
Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department
Student Name:
1. Rakan Ibrahim Alsarhany
2. Abdullah Jehad
3. Abdulrahman Hashim Yousef H
4. Ali Khaled Ali Alazwari
5.
Student ID:
1. S210019167
2. S200152236
3. S210021138
4. S210024150
5.
Course Title: E-commerce
Course Code: ECOM101
Academic Year/ Semester:
2022/2023 _Second Semester
1444_Second Semester
Instructor Name: Abdulaziz Murad
CRN:21764
Student Grade: out of 15
Grade Level: High/ Middle / Low
1
College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Part A)
2nd Semester 2022-2023
Submission: Thursday Jan. 5th = 15 Marks
2
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn
from this course and your perspective. The evaluation will cover the different aspects of
ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
situation.
Current e-commerce businesses: (choose one)
1. https://alsaifgallery.com/SA_ar/
2. https://www.xcite.com.sa/ar
3. https://mikyajy.com/ksa_ar/
4. https://www.extra.com/ar-sa/login
5. https://saudi.mumzworld.com/sa-ar/
6. https://wadi-store.com/
7. https://ar-sa.namshi.com/
8. https://www.faces.com/sa-ar
9. https://www.goldenscent.com/
10. https://niceonesa.com/ar/
11. https://www.jarir.com/
12. https://www.sivvi.com/saudi-en/
13. https://saudi.ounass.com/
14. https://www.orangebedbath.com/
15. https://shop.arabianoud.com/
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 7 marks
What is the business? (Your choice)
What is the idea? (The visioning process)
• Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
• Product and type of services.
o What are the different types of products? Explain
o What kinds of services does the online store provide? [ customer service,
exchange and return, delivery, and payment options] Explain
•
Business statement.
•
Business vision.
•
Business objective.
Where is the money?
o What is the company’s business model?
3
o What is the revenue model? Give a general idea of how the business generates
revenues
Who and where is the target audience? Explain demographics, lifestyle, consumption
patterns, etc.
Characterize the marketplace.
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each.
Develop an e-commerce presence map.
o (For example: website, email … etc.)
o What activities does the company use these platforms for? (E.g., marketing, customer
service, news…etc.)
2.
Explain the design of the system 4 marks
Explain in detail the design of the system (business objectives, system functionality,
information provided)
Business Objective
System Functionality
Information provided
Ex: Display goods
Digital Catalog
Dynamic text and graphics catalog
• What can be improved or added into the system design?
4
3. Explain the current business e-commerce features 2 mark
➢ What are the current website features?
What types of these features can be annoying to customers? Provide pictures.
• What can you do to improve the current features on the website?
4. Explain the business e-commerce process 2 marks
Explain in detail all the steps from the time user enters the website until the final user
buys a product.
• What can be improved in the process?
5
Guidelines for the assignment:
The answer sheet must include the following:
• Cover page
• Questions
• Answers
Make sure to include the cover page with all information required.
TWO mark will be deducted if there is no cover page
This is a group project (4-5 students), which is part of your course score. It requires
effort, research, and critical thinking.
You are required to choose one current business from the list.
Each website can be chosen by one group only.
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment).
Use the footer function to insert page number.
Ensure that you follow the APA style in your project and references.
The minimum number of required references is 5 references using APA style.
Your whole project report length should be between 1250 to 1600 words.
You must check the spelling and grammar mistakes before submitting the assignment.
Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and grammar
mistakes, referencing and word count.
Your file should be saved as Word Doc. Follow this pattern to name the file:
Your name_CRN_ECOM101_ Project_A.docx
6
1. known the business?
– Extra.com (https://www.extra.com/ar-sa/login) is my chosen company.
What is the business?
Extra.com, an electronics retailer, uses digital marketing to provide clients with a one-stop shop
for all their electrical and appliance needs. Extra puts its clients first, values their input, welcomes
feedback, honours its promises, adheres to its commitments, treats them with dignity, and is
always up for expanding its knowledge and bettering its practices. Its long-term goal is to
dominate the state’s retail market for electronics, home furnishings, and telecommunications
services. The year 2022 (Extra.com).
• Product and type of services.
What are the different types of products? Explain
The Extra Company sells a wide variety of electronics, consumer goods, and services (Extra.com,
2022).
What kinds of services does the online store provide?
In addition to selling their products, the company also provides full after-sale services, such as
installation, free shipping, and guarantees on their work. In addition, the company’s design patent
division offers round-the-clock computer help, remote device management through the web and
phone, on-site backup and repair services, and mobile setup with full redundancy. Through its
three customer service centers, the firm provides online support for customers with appliances and
electronics (Extra.com, 2022).
Business statement, Business objective and vision
Their objective is to secure a preeminent position in the neighborhood market for electronic goods,
home appliances, and communication systems. They believe that keeping lines of communication
open will lead to improved customer service and place the requirements of their clients above all
else in importance. They make the lives of their consumers better by providing them with cutting7
edge, high-quality goods and services that are in excess of what their clients anticipate receiving
(Extra.com, 2022).
➢ Where is the money?
Business model
The core of Extra’s business model is the provision of premium electronic goods, together with
comprehensive after-sales care and a wide variety of payment plans to suit individual needs.
Extra.com has a significant advantage in the market thanks to the success of its business model,
which centers on direct sales to customers through a massive distribution network the company
has built (Extra.com, 2022).
Revenue model
The company’s website serves as the primary sales channel for its products and services, falling
under the category of “direct selling” or “business-to-consumer” (B2C). Extra.com makes money
on these sales. The company generates income through providing goods and services to consumers
via the Internet (Stouthuysen, 2020).
Target audience
It’s been broken down by Extra into three categories. Customers over the age of 40 who have
families have always been considered a desirable demographic. Those in this industry are on the
lookout for home electronics, appliances, and repair services. The second group consists of people
who are single and between the ages of 25 and 40. This market segment is especially interested in
having help with set-up, upkeep, and shipping (Extra.com, 2022).
Characterize the marketplace.
Competition
Extra.com faces stiff competition from similar regional online stores. The two main competitors,
Jajir.com and Noon.com, have annual revenues of over $ 75 million and $150 million,
respectively. When it comes to Saudi Arabia’s e-commerce market, these two firms hold a
respective 12.9% and 69.7% share (Ma et al., 2021).
Size
According to a MasterCard study, 77 percent of Saudi Arabian consumers now prefer to shop
online more than they did before the global spread of the Covid 19. The percentage of people who
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shop online in the kingdom has risen to 75%, which is higher than any other country in Africa or
the Middle East (Extra.com, 2022).
Growth
Despite its rapid growth, the market is still relatively new. While the global average for ecommerce sales is 18%, the top e-commerce countries have reported 30%-40% of their entire
retail sales through the internet, Saudi Arabia’s figure was only 8%. As a result of a gradual shift
in customer preferences, e-commerce sales in the GCC increased from $5 billion in 2016 to $24
billion in 2021 (Extra.com, 2022).
Demographics
In 2020, more than 69% of the Saudi population shopped online. Another interesting fact is that
by 2020, 19.3 million consumers will make purchases using the Internet.
Structure
About 35.3% of Saudi Arabian women make 1-3 internet purchases per month, 13.2% make 4-6,
and 4.4% make more than 6 each month. Men are more likely than women to make at least one
online purchase each month, even though over half of all customers (49.1%) do so. Men shop
online between four and six times each month at a rate of 6.8%, followed by more than six times
per month at 13.4% (Extra.com, 2022).
o Describe the content of the business website
Dynamic content
Customers can find what they’re looking for quickly and easily by using search filters and sorting
options, such as by brand or price. In this approach, consumers can research multiple options prior
to making a final purchasing decision. You may find Extra.com’s customizable services and wares
under the “Personal Care” tab of the site’s navigation bar (Extra.com, 2022).
Static content
Extra has a standard drop-down menu at the top of their website. The organization’s name and
logo can be found in the site’s top right corner. Smart security cameras, robotic home appliances,
personal care services, video game consoles, computer and coffee machines are only some of the
many electrical and appliance products and services offered by the company. Images of products
from each vendor are provided so that buyers can get a good look at what they’re getting
(Extra.com, 2022).
Extra.com SWOT Analysis
9
Strengths
Weaknesses
Opportunities
It accepts returns and Because most of its In
repairs
for
electronics
home services
are
the
Threats
region,
e- The
only commerce is still in whims
and offered within Saudi its infancy.
appliances.
ever-shifting
of
online
consumers’ taste buds
Arabia, it has a very
small
global
customer base.
Products for the home The
scope
of
its In recent years, the There is a lot of
and the office can be regulations is limited number
found there.
to
of
online rivalry in the market
consumer shops
electronics
and skyrocketed
appliances.
has from other innovative
all businesses.
around the globe.
Support is available Has a restricted cash Increasing the scope Constant price shifts
for its products even flow
after
they’ve
because
of of its offerings to
been inadequate protection encompass food and
sold.
clothing
Extra.com E-commerce presence map
By establishing its foundation in the digital sphere, the company built a formidable brand identity.
The company maintains an online presence with a website, email, and social media pages.
(Stouthuysen, 2020).
Website
Their website displays all the products they provide for sale. If you buy something from one of
their online stores, you can have it shipped to you. Free delivery and discounts off the product
pages come standard with every purchase. (Ma et al., 2021).
Email
Email enquiries about the online shop are open to customers. Emails are used by staff to
communicate with clients (Ma et al., 2020).
Social media
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The business uses numerous social media platforms to spread the word about its wares. Instagram,
LinkedIn, Facebook, and Twitter are all set up for customer communication and promotion
(Klumpp & Loske, 2021).
2. The design of the system
The website was built with business objectives, user needs, and system functionality in mind. A
table outlining some of the structure’s content follows.
Business objective
System functionality
Discount products
Products from a wide range of price reduction and original
categories
are
Information supplied
currently price
discounted.
Order tracking
It allows customers to track How to do this through
their orders in real time.
mobile device and order
number
Product reviews
Buyers have the option of Products are inspected by
doing a digital inspection of customers upon delivery.
the products.
Trending goods
Display items
Products from a wide range of Illustrations,
costs,
and
industries are currently
available stock
A virtual storefront
Picture book with interactive
text
Improvements to the website
The shop-by-type drop-down menu could be more logically laid out if the options were closer
together and the screen was filled. The website must have a means of managing its content. In
addition to riyals, the corporation may choose to think about implementing the use of SAR
(Indriyani, 2021).
3. Current business e-commerce features
Register or login
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The workplace function makes use of the register feature while doing so is not required to use the
website. Visitors will be able to visit the site only if they have been specifically invited to do so
by the administrator (Wiratama et al., 2020).
Promotion and discount
It’s a promotion where the prices of certain products are reduced, and both the reduction and the
new, lower price are advertised (Rizka, 2019).
End user account
This one-of-a-kind feature on the website has very few people taking use of it.
Search engine
When determining whether or not a product can be purchased via the internet, you will use this
function (Rizka, 2019).
Customer reviews
Customers can provide feedback on the items they purchased, the store where they made the
transaction, and the quality of the customer service they had by using this tool.
Several payment methods
This feature of the website will inform you of the various methods of payment that are acceptable
for the products or services that you have received.
Order tracking
By utilizing this tool, it is possible to determine in what order the things that have been ordered
are, as well as how soon they will be given.
Shopping cart
Having access to this feature at an online retail establishment makes the process of purchasing
products or services much more manageable.
Location and stores
This function allows you to choose the retailer and place you require by displaying all available
stores and their addresses.
Annoying features
The following image shows that the company’s customer service number is not always available
to customers.
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The promotions and discount features do not apply to all products that display a discount offer.
What’s more, you may not be interested in purchasing all of the items that are for sale.
Improvements
It would be helpful if the website made sure that discounted or promotional items were not
displayed if they were out of stock (Indriyani, 2021).
4. The business E-commerce process
Online transactions refer to any type of electronic business conducted via the internet (Indriyani,
2021). There are three stages to completing a purchase in cyberspace. The first phase involves the
buyer buying the product and paying for it. The final phase of an online shopping experience is
delivery, where the item is sent to its final location. As a result, the first step in making an online
13
purchase entails the consumer creating an account on the website itself. Users’ names, addresses,
and email addresses are not revealed to any third parties, and the shopping cart stores this
information securely. After that, the buyer makes a final payment and chooses a payment option
appropriate for their gaming needs. Once the payments have been received and processed, the
product shipments will be prepared (Wiratama et al., 2020)
Improvements to the E-commerce process
It is common practice for fans who want to earn a quick buck off the products to suggest related
products when buyers click the shopping basket icon. After choosing a certain quantity, the update
icon should be automatically refreshed without any further action being required. To boost sales,
some products should use codes as well (Wiratama et al., 2020).
References
Extra.com. (2022). Shop Electronics, TVs, ACs, Mobiles, Computers and More – extra Saudi.
Extra.com. https://www.extra.com/en-sa/.
Indriyani, D. (2021). E-COMMERCE & ONLINE MARKETING: RISKS ASSOCIATED
WITH ONLINE SHOPPING. Dinasti International Journal of Digital Business Management,
2(3), 524-530. https://doi.org/10.31933/dijdbm.v2i3.837
Klumpp, M., & Loske, D. (2021). Order Picking and E-Commerce: Introducing Non-Parametric
Efficiency Measurement for Sustainable Retail Logistics. Journal Of Theoretical and Applied
Electronic Commerce Research, 16(4), 846-858. https://doi.org/10.3390/jtaer16040048
Ma, S., Li, G., & Liu, M. (2021). Procurement competition in the presence of IoT-enabled B2B
E-commerce. Electronic Commerce Research and Applications, 49, 101091.
https://doi.org/10.1016/j.elerap.2021.101091
Ma, W., Zhao, C., Ke, H., & Chen, Z. (2020). Retailer’s return policy in the presence of P2P
secondary
market.
Electronic
Commerce
Research
and
Applications,
39,
100899.
https://doi.org/10.1016/j.elerap.2019.100899
Rizka, R. (2019). E-Commerce Road Map as a Legal Protection for Consumers in The Digital
Economic Era. Rechtsidee, 6(1). https://doi.org/10.21070/jihr.v6i1.71
Stouthuysen, K. (2020). A 2020 perspective on “The building of online trust in e-business
relationships”.
Electronic
Commerce
Research
and
Applications,
40,
100929.
https://doi.org/10.1016/j.elerap.2020.100929
Wiratama, R., Asri, M., & Tangke, P. (2020). Online Business (E-Commerce) in Indonesia
Taxation. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3522835
14
Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department
Student Name:
1. Rakan Ibrahim Alsarhany
2. Abdullah Jehad
3. Abdulrahman Hashim Yousef H
4. Ali Khaled Ali Alazwari
Student ID:
1. S210019167
2. S200152236
3. S210021138
4. S210024150
Course Title: E-commerce
Course Code: ECOM101
Academic Year/ Semester:
2022/2023 _Second Semester
1444_Second Semester
Instructor Name: Abdulaziz Murad
CRN: 21764
Student Grade: out of 15
Grade Level: High/ Middle / Low
1
College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Part B)
Second Semester 2022-2023
Submission: Thursday Feb. 9th = 15 Marks
2
Requirement:
This is a continuous activity for part A, keep working on the same website you have chosen in
part A. In this part you are required to evaluate one of the websites below based on what you
learn from this course and your perspective. The evaluation will cover the different aspects of
ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
situation.
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Site Design 3 marks
Evaluate the website design focusing on the eight most important factors in successful
ecommerce site design (ease of use, ease of purchase, simple graphics … etc.). You are
required to evaluate each factor. (Refer to Chapter 3 – Page 212 in the book and/or Slide
43).
o Discuss possible suggestions to improve the site design.
2. Business software 2 marks
The development of an e-commerce website requires more interactive functionalities, such as the
ability to respond to user input (name and address forms), capturing customer orders for goods
and services, clearing credit card transactions on the fly, consolidating price and product
databases, and even adjusting advertising on the screen based on user characteristics.
Explain the different types of software used on the website to perform the current
functionalities.
• What can be done to improve the software?
3. Payment and Security 3 marks
What are the methods of payment available in the online store?
(See the book: page 295-296)
o What other methods can be added? Explain why?
What are the technologies used on the website to secure the online transactions?
o What other technologies can be added? Explain why?
3
What is the current privacy policy of the online store? Outline how the information is
collected and used? o What can be added to the privacy policy? Explain why?
4. Categorize marketing and advertising strategy and method. 2 marks
Explain the current online, offline, and social media marketing strategies of the e-commerce
business? Provide photos or screenshots of your business marketing activities.
• What can be done to improve the marketing aspects of the business?
5. Know your competitors. 3 marks
Choose a website of one competitor in the same industry (locally or globally) and compare it
with your chosen company’s site. Indicate why the competitor’s website is better or worse
than the chosen company’s website. Provide one competitor SWOT analysis with
screenshots of their website activities.
o What can be done by learning from your competitor’s experience?
6. Conclude your report. 2 marks
Summarize the above points and include your recommendation to improve the e-commerce
business.
4
Guidelines for the assignment:
The answer sheet must include the following:
• Cover page
• Questions
• Answers
Make sure to include the cover page with all information required.
TWO marks will be deducted if there is no cover page
This is a group project (4-5 students), which is part of your course score. It requires
effort, research, and critical thinking.
You are required to choose one current business from the list.
Each website can be chosen by one group only.
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment).
Use the footer function to insert page number.
Ensure that you follow the APA style in your project and references.
The minimum number of required references is 5 references using APA style.
Your whole project report length should be between 1250 to 1600 words.
You must check the spelling and grammar mistakes before submitting the assignment.
Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and grammar
mistakes, referencing and word count.
Your file should be saved as Word Doc. Follow this pattern to name the file:
Your name_CRN_ECOM101_ Project_B.docx
5
Site Design 3 marks
1
Ease of use:
The website is easy to use, and navigating is simple.
Quick loading time
It’s sobering to consider that a company’s website could lose 40% of its
visitors if it takes more than three seconds to load. As a result, the organization
has ensured that its digital personnel are knowledgeable about all best
practices for building fast-loading websites.
2
Mobile Responsive
Over half of all consumers now favor mobile apps over desktop or laptop
computers when making a purchase. Therefore, it is crucial that the company’s
e-commerce platform is optimized for mobile use. The site needs to be easily
viewable on all types of devices. They’ve used responsive design, which
means the text is larger and easier to read on mobile devices, the layout of the
navigation system changes depending on how the device is held, there are
fewer images to improve page load times, and there’s plenty of space around
the links so that thumbs can follow them effortlessly.
3
Easy Check-out
Users can now complete their purchases in a single page, a solution to the
issue of cart abandonment. In this scenario, the company mandates
registration prior to any purchases being made. Users won’t be prompted to
sign up for an account after they’ve paid for something on the site. So, this is
useful. All fields in online forms should have clear labels to spare users from
potentially frustrating error messages.
4
Secure Sharing
Users frequently verify the safety of their personal information, such as their
credit card numbers. A secure payment system is crucial to the success of any
online business. The SSL certification displayed on the company’s website is
6
real and current, guaranteeing the safety of any financial transactions
performed there.
5
High Visibility Contact Info
Online consumers’ worst nightmare is having to chase down a merchant to get
in touch with help. It is acceptable to include an email contact form on a
website so long as users may also reach out to the company in other ways.
The website’s email and physical address are easily accessible in a prominent
place, like the page footer. It also provides a store’s address so that customers
may return or ask questions in person.
O Discuss possible suggestions to improve the site design.
7. Business software 2 marks
E-commerce websites require more adaptive features including input validation (address and
phone number forms), order recording, real-time credit card processing, consolidated product and
pricing databases, and user-specific marketing.
Explain the different types of software used on the website to perform the current
functionalities.
This website is powered by SaaS, which stands for Software as a Service. E-commerce as a
service (SaaS) is a software model in which a third-party service provider manages all server
administration. This makes it easier and less expensive for businesses to grow their operations.
SaaS e-commerce software is a full-service solution that includes hosting, data backup, and
ongoing technical support. Server space for SaaS applications is already available on the service
provider’s premises. As a result, the owner of an online business does not need to provide web
hosting or download and install any software ( Davydov, n.d.). Shop owners can control their
virtual retail space by logging into a portal using only a web browser and an internet connection.
This software allows you to easily add extra users as needed. SaaS e-commerce solutions provide
users with unlimited scalability by allowing them to increase storage and add new services as
needed. They save money; thus, they must be beneficial. Platform companies that use SaaS may
be able to lower the expenses involved with developing, installing, and maintaining an ecommerce platform. Finally, this program is straightforward to follow. Businesses no longer need
a dedicated IT crew because SaaS ecommerce suppliers handle upgrades, bug repairs, server
maintenance, and other tasks.
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• What can be done to improve the software?
SaaS e-commerce providers handle server maintenance, software updates, and bug patches, so all
the company must do to establish a website is put together content blocks like picture sliders, text
blocks, and videos. By rearranging content blocks in numerous ways, you can provide a terrific
experience. Contrast aids readers in distinguishing between similar pages. Furthermore, it
enhances the presentation of the company’s items on its website. Among other advantages, the
firm can save money by not hiring a dedicated IT department. The greatest strategy to improve
the site’s usability is to design a dynamic page layout that can contain several content blocks.
Payment and Security 3 marks
What are the methods of payment available in the online store?
Customers can select from a variety of handy payment alternatives, which are all presented on the
website. Customers can make secure, confidential payments online using major credit cards such
as Visa and Mastercard. The MADA card is another mode of payment accepted. MADA, formerly
known as the Saudi Payment Network, is Saudi Arabia’s most recent version of electronic
payments (SPAN). They can even transfer payments to your bank account. However, this option
is only available for orders of SAR 2,000 or more. Customers can also pay when their product
arrives by using the Cash on Delivery (CoD) option during the checkout process.
O What other methods can be added? Explain why?
Specifically, the firm can implement UPI, or the Unified Payments Interface. The Unified
Payments Interface (UPI) allows customers of any financial institution to conduct a wide variety
of financial transactions through a single mobile app. On top of that, it allows customers to
schedule and pay for “Peer to Peer” gather inquiries at their convenience.
What are the technologies used on the website to secure online transactions?
When customers make purchases online, they can rest assured since the business employs SSL
security. Secure Sockets Layer (SSL) is a typical security protocol used to encrypt
communications between a web server (website) and a browser, or between a mail server and an
email client (Avi Networks, 2022). SSL security encrypts data in transit so that it cannot be read
by third parties; this includes sensitive information like credit card numbers and transaction
details.
What other technologies can be added? Explain why?
8
The corporation has also implemented TLS, or Transport Layer Security, on its website. This
security technique is frequently used because it improves the anonymity and integrity of online
conversations. TLS is mostly used for encrypting data transmitted between websites and servers,
such as when a browser loads a webpage.
What is the current privacy policy of the online store? Outline how the information is collected
and used.
The company has taken efforts to guarantee that its website has an adequate privacy policy that
protects its users’ privacy and ensures that the information is not obtained by third parties. The
information is gathered via a form and saved in a secure database.
What can be added to the privacy policy? Explain why?
In my opinion, the site already has the most robust privacy protections in place, therefore there’s
no reason to add any more regulations related to user data. The company also maintains a current
website.
8. Categorize marketing and advertising strategy and method. 2 marks
Explain the current online, offline, and social media marketing strategy of the e-commerce
business.
Using both traditional and digital marketing strategies, Extra has been able to boost its sales
(Google, 2016). Digital or direct email marketing is one form of online advertising. To continue,
Extra employs SEM (Banda, 2022). To promote its products and attract more customers, Extra
use this method of promotion. The corporation employs billboards, brochures, and media
including television and publications to promote its products and services in Saudi Arabia. The
business employs Facebook, Pinterest, and blogs as advertising mediums.
Provide photos or screenshots of your business marketing activities.
9
• What can be done to improve the marketing aspects of the business?
The business uses cutting-edge marketing techniques, such as social marketing, to draw in new
clients. In any case, the business can increase its customer base by hosting incentive events.
9. Know your competitors. 3 marks
The AL Faisaliah Group (AFG) is a Saudi Arabian private holding company with operations
throughout the Middle East. It is headquartered in Riyadh (Al Faisaliah Group n.d.). Since its
inception in 1971, the Group has become an industry leader in a wide variety of fields. The Group’s
decades-long strategic collaborations with leading local and worldwide businesses, including
Sony, Danone, Philips, and Accenture, as well as its unwavering commitment to its founding
ideals, have earned it widespread recognition in the region.
Compare that to Extra and you’ll see that AFG is far superior. To begin with, the company predates
eXtra by over three decades, giving them a leg up in the industry. Second, the market offers a
wider variety of goods than eXtra does, increasing the size of its potential customer base and the
sums it may earn.
Provide one competitor SWOT analysis with screenshots of their website activities.
Strengths
Weaknesses
Their website is highly optimized.
When compared to their rivals, they are far lower in
They exist in the digital and physical worlds.
the rankings.
10
They’ve done well in marketing by establishing their Keywords in their commercial content that need more
company’s presence on numerous social media work
platforms.
Opportunities
Threats
Uses Human Labor to Boost SEO
Bin Dawood Stores, another major rival, also operates
Boost their commercial keywords’ domain authority nearby.
and link popularity.
There are more ratings and reviews available for
Establish their presence on the web with the use of competing products.
promotional campaigns.
More people are following the rivals than the winner.
O What can be done by learning from your competitor’s experience?
Learning from AL Faisaliah Group (AFG) can provide additional insight into how firms might
be handled for the long term. It may also comprehend how to manage diverse items to increase its
income and target market.
10. Conclude your report. 2 marks
eXtra is a company that caters to individual consumers and deals exclusively in the sale of
electronic goods. In this analysis, both the website of the company as well as some of the aspects
that are most noticeable about it are discussed. Customers of the organization will find that
navigating the website and making purchases is both simpler and more time effective because of
the addition of these services. Additionally, it discusses a number of marketing strategies, such as
marketing via online social media and marketing via affine friend networks.
11
References
Davydov, R. (n.d.). Ecommerce SAAS: A comprehensive guide and best platforms. Ecommerce
SaaS: a Comprehensive Guide and Best Platforms. https://www.itransition.com/ecommerce/saas
Al Faisaliah Group. (n.d.). https://www.alfaisaliah.com/Site/EN/
Banda, M. (2022, May 19). Extra witnesses a 33% increase in purchases through localized user
engagement campaigns. Intelligent CIO Middle East.
https://www.intelligentcio.com/me/2022/05/16/extra-witnesses-33-increase-in-purchasesthrough-localised-user-engagement-campaigns/
Google. (2016). How an extra major Saudi retailer lured online and offline shoppers in year’s
biggest sale. How a eXtra, Major Saudi Retailer, Lured Online and Offline Shoppers in Year’s
Biggest Sale. https://www.thinkwithgoogle.com/intl/en-145/marketing-strategies/search/howextra-major-saudi-retailer-lured-online-and-offline-shoppers/
What is SSL security? Definition & faqs. Avi Networks. (2022, March 18).
https://avinetworks.com/glossary/ssl-security/
12
Purchase answer to see full
attachment
![DescriptionCollege of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Presentation)
Second Semester 2022-2023
Total Marks: 10 Mark
Submission: Thursday Feb. 9th = 5 Marks
In-class Presentation: Week 11 = 5 Marks
Requirement:
Upon completing your Group Assignment – Parts A and B; in a group, you will be asked to create
a powerpoint presentation of your chosen e-commerce business. Your presentation should cover
all the elemnts that were discussed in the assignment as listed below:
Presentation must have the following format:
1. First slide: Cover Page
2. Business profile: Name of the business and what is your business, target market,
marketplace, products and services provided.
3. Explain the business system design. (Business objectives, system functionality,
information provided).
4. Explain the current business e-commerce features.
5. Explain the business e-commerce process.
6. Explain the business software
7. Explain the payment and security of the chosen website
8. What is the marketing and advertising strategy?
9. Competitor SWOT analysis
10. Conclusion
11. References
Guidelines for the Presentation:
•
•
•
•
•
•
•
•
•
•
•
There must be 10 slides in the presentation.
Each group will have 10 minitues to present and 2 minitues for Q&A.
All group members should participate in presenting infront of the class.
The slides should have a clear background design, readable font size and style with
appropriate color.
The power-point presentation must answer all the above parts.
Make sure to include the cover page in the first slide.
Work with the same group members
Ensure that you follow the APA style in your references.
The minimum number of required references is 5 references using APA style.
Up to 20% of the total grade will be deducted for providing a poor structure of presentation.
Structure includes these elements presentation style, free of spelling and grammar mistakes
and referencing.
Your file should be saved as a PowerPoint file and submit it to the Blackboard no later
than Feb 9th 2023. Follow this pattern to name the file:
Business Name_CRN_ECOM101_ Project_A.docx
Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department
Student Name:
1. Rakan Ibrahim Alsarhany
2. Abdullah Jehad
3. Abdulrahman Hashim Yousef H
4. Ali Khaled Ali Alazwari
5.
Student ID:
1. S210019167
2. S200152236
3. S210021138
4. S210024150
5.
Course Title: E-commerce
Course Code: ECOM101
Academic Year/ Semester:
2022/2023 _Second Semester
1444_Second Semester
Instructor Name: Abdulaziz Murad
CRN:21764
Student Grade: out of 15
Grade Level: High/ Middle / Low
1
College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Part A)
2nd Semester 2022-2023
Submission: Thursday Jan. 5th = 15 Marks
2
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn
from this course and your perspective. The evaluation will cover the different aspects of
ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
situation.
Current e-commerce businesses: (choose one)
1. https://alsaifgallery.com/SA_ar/
2. https://www.xcite.com.sa/ar
3. https://mikyajy.com/ksa_ar/
4. https://www.extra.com/ar-sa/login
5. https://saudi.mumzworld.com/sa-ar/
6. https://wadi-store.com/
7. https://ar-sa.namshi.com/
8. https://www.faces.com/sa-ar
9. https://www.goldenscent.com/
10. https://niceonesa.com/ar/
11. https://www.jarir.com/
12. https://www.sivvi.com/saudi-en/
13. https://saudi.ounass.com/
14. https://www.orangebedbath.com/
15. https://shop.arabianoud.com/
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 7 marks
What is the business? (Your choice)
What is the idea? (The visioning process)
• Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
• Product and type of services.
o What are the different types of products? Explain
o What kinds of services does the online store provide? [ customer service,
exchange and return, delivery, and payment options] Explain
•
Business statement.
•
Business vision.
•
Business objective.
Where is the money?
o What is the company’s business model?
3
o What is the revenue model? Give a general idea of how the business generates
revenues
Who and where is the target audience? Explain demographics, lifestyle, consumption
patterns, etc.
Characterize the marketplace.
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each.
Develop an e-commerce presence map.
o (For example: website, email … etc.)
o What activities does the company use these platforms for? (E.g., marketing, customer
service, news…etc.)
2.
Explain the design of the system 4 marks
Explain in detail the design of the system (business objectives, system functionality,
information provided)
Business Objective
System Functionality
Information provided
Ex: Display goods
Digital Catalog
Dynamic text and graphics catalog
• What can be improved or added into the system design?
4
3. Explain the current business e-commerce features 2 mark
➢ What are the current website features?
What types of these features can be annoying to customers? Provide pictures.
• What can you do to improve the current features on the website?
4. Explain the business e-commerce process 2 marks
Explain in detail all the steps from the time user enters the website until the final user
buys a product.
• What can be improved in the process?
5
Guidelines for the assignment:
The answer sheet must include the following:
• Cover page
• Questions
• Answers
Make sure to include the cover page with all information required.
TWO mark will be deducted if there is no cover page
This is a group project (4-5 students), which is part of your course score. It requires
effort, research, and critical thinking.
You are required to choose one current business from the list.
Each website can be chosen by one group only.
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment).
Use the footer function to insert page number.
Ensure that you follow the APA style in your project and references.
The minimum number of required references is 5 references using APA style.
Your whole project report length should be between 1250 to 1600 words.
You must check the spelling and grammar mistakes before submitting the assignment.
Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and grammar
mistakes, referencing and word count.
Your file should be saved as Word Doc. Follow this pattern to name the file:
Your name_CRN_ECOM101_ Project_A.docx
6
1. known the business?
– Extra.com (https://www.extra.com/ar-sa/login) is my chosen company.
What is the business?
Extra.com, an electronics retailer, uses digital marketing to provide clients with a one-stop shop
for all their electrical and appliance needs. Extra puts its clients first, values their input, welcomes
feedback, honours its promises, adheres to its commitments, treats them with dignity, and is
always up for expanding its knowledge and bettering its practices. Its long-term goal is to
dominate the state’s retail market for electronics, home furnishings, and telecommunications
services. The year 2022 (Extra.com).
• Product and type of services.
What are the different types of products? Explain
The Extra Company sells a wide variety of electronics, consumer goods, and services (Extra.com,
2022).
What kinds of services does the online store provide?
In addition to selling their products, the company also provides full after-sale services, such as
installation, free shipping, and guarantees on their work. In addition, the company’s design patent
division offers round-the-clock computer help, remote device management through the web and
phone, on-site backup and repair services, and mobile setup with full redundancy. Through its
three customer service centers, the firm provides online support for customers with appliances and
electronics (Extra.com, 2022).
Business statement, Business objective and vision
Their objective is to secure a preeminent position in the neighborhood market for electronic goods,
home appliances, and communication systems. They believe that keeping lines of communication
open will lead to improved customer service and place the requirements of their clients above all
else in importance. They make the lives of their consumers better by providing them with cutting7
edge, high-quality goods and services that are in excess of what their clients anticipate receiving
(Extra.com, 2022).
➢ Where is the money?
Business model
The core of Extra’s business model is the provision of premium electronic goods, together with
comprehensive after-sales care and a wide variety of payment plans to suit individual needs.
Extra.com has a significant advantage in the market thanks to the success of its business model,
which centers on direct sales to customers through a massive distribution network the company
has built (Extra.com, 2022).
Revenue model
The company’s website serves as the primary sales channel for its products and services, falling
under the category of “direct selling” or “business-to-consumer” (B2C). Extra.com makes money
on these sales. The company generates income through providing goods and services to consumers
via the Internet (Stouthuysen, 2020).
Target audience
It’s been broken down by Extra into three categories. Customers over the age of 40 who have
families have always been considered a desirable demographic. Those in this industry are on the
lookout for home electronics, appliances, and repair services. The second group consists of people
who are single and between the ages of 25 and 40. This market segment is especially interested in
having help with set-up, upkeep, and shipping (Extra.com, 2022).
Characterize the marketplace.
Competition
Extra.com faces stiff competition from similar regional online stores. The two main competitors,
Jajir.com and Noon.com, have annual revenues of over $ 75 million and $150 million,
respectively. When it comes to Saudi Arabia’s e-commerce market, these two firms hold a
respective 12.9% and 69.7% share (Ma et al., 2021).
Size
According to a MasterCard study, 77 percent of Saudi Arabian consumers now prefer to shop
online more than they did before the global spread of the Covid 19. The percentage of people who
8
shop online in the kingdom has risen to 75%, which is higher than any other country in Africa or
the Middle East (Extra.com, 2022).
Growth
Despite its rapid growth, the market is still relatively new. While the global average for ecommerce sales is 18%, the top e-commerce countries have reported 30%-40% of their entire
retail sales through the internet, Saudi Arabia’s figure was only 8%. As a result of a gradual shift
in customer preferences, e-commerce sales in the GCC increased from $5 billion in 2016 to $24
billion in 2021 (Extra.com, 2022).
Demographics
In 2020, more than 69% of the Saudi population shopped online. Another interesting fact is that
by 2020, 19.3 million consumers will make purchases using the Internet.
Structure
About 35.3% of Saudi Arabian women make 1-3 internet purchases per month, 13.2% make 4-6,
and 4.4% make more than 6 each month. Men are more likely than women to make at least one
online purchase each month, even though over half of all customers (49.1%) do so. Men shop
online between four and six times each month at a rate of 6.8%, followed by more than six times
per month at 13.4% (Extra.com, 2022).
o Describe the content of the business website
Dynamic content
Customers can find what they’re looking for quickly and easily by using search filters and sorting
options, such as by brand or price. In this approach, consumers can research multiple options prior
to making a final purchasing decision. You may find Extra.com’s customizable services and wares
under the “Personal Care” tab of the site’s navigation bar (Extra.com, 2022).
Static content
Extra has a standard drop-down menu at the top of their website. The organization’s name and
logo can be found in the site’s top right corner. Smart security cameras, robotic home appliances,
personal care services, video game consoles, computer and coffee machines are only some of the
many electrical and appliance products and services offered by the company. Images of products
from each vendor are provided so that buyers can get a good look at what they’re getting
(Extra.com, 2022).
Extra.com SWOT Analysis
9
Strengths
Weaknesses
Opportunities
It accepts returns and Because most of its In
repairs
for
electronics
home services
are
the
Threats
region,
e- The
only commerce is still in whims
and offered within Saudi its infancy.
appliances.
ever-shifting
of
online
consumers’ taste buds
Arabia, it has a very
small
global
customer base.
Products for the home The
scope
of
its In recent years, the There is a lot of
and the office can be regulations is limited number
found there.
to
of
online rivalry in the market
consumer shops
electronics
and skyrocketed
appliances.
has from other innovative
all businesses.
around the globe.
Support is available Has a restricted cash Increasing the scope Constant price shifts
for its products even flow
after
they’ve
because
of of its offerings to
been inadequate protection encompass food and
sold.
clothing
Extra.com E-commerce presence map
By establishing its foundation in the digital sphere, the company built a formidable brand identity.
The company maintains an online presence with a website, email, and social media pages.
(Stouthuysen, 2020).
Website
Their website displays all the products they provide for sale. If you buy something from one of
their online stores, you can have it shipped to you. Free delivery and discounts off the product
pages come standard with every purchase. (Ma et al., 2021).
Email
Email enquiries about the online shop are open to customers. Emails are used by staff to
communicate with clients (Ma et al., 2020).
Social media
10
The business uses numerous social media platforms to spread the word about its wares. Instagram,
LinkedIn, Facebook, and Twitter are all set up for customer communication and promotion
(Klumpp & Loske, 2021).
2. The design of the system
The website was built with business objectives, user needs, and system functionality in mind. A
table outlining some of the structure’s content follows.
Business objective
System functionality
Discount products
Products from a wide range of price reduction and original
categories
are
Information supplied
currently price
discounted.
Order tracking
It allows customers to track How to do this through
their orders in real time.
mobile device and order
number
Product reviews
Buyers have the option of Products are inspected by
doing a digital inspection of customers upon delivery.
the products.
Trending goods
Display items
Products from a wide range of Illustrations,
costs,
and
industries are currently
available stock
A virtual storefront
Picture book with interactive
text
Improvements to the website
The shop-by-type drop-down menu could be more logically laid out if the options were closer
together and the screen was filled. The website must have a means of managing its content. In
addition to riyals, the corporation may choose to think about implementing the use of SAR
(Indriyani, 2021).
3. Current business e-commerce features
Register or login
11
The workplace function makes use of the register feature while doing so is not required to use the
website. Visitors will be able to visit the site only if they have been specifically invited to do so
by the administrator (Wiratama et al., 2020).
Promotion and discount
It’s a promotion where the prices of certain products are reduced, and both the reduction and the
new, lower price are advertised (Rizka, 2019).
End user account
This one-of-a-kind feature on the website has very few people taking use of it.
Search engine
When determining whether or not a product can be purchased via the internet, you will use this
function (Rizka, 2019).
Customer reviews
Customers can provide feedback on the items they purchased, the store where they made the
transaction, and the quality of the customer service they had by using this tool.
Several payment methods
This feature of the website will inform you of the various methods of payment that are acceptable
for the products or services that you have received.
Order tracking
By utilizing this tool, it is possible to determine in what order the things that have been ordered
are, as well as how soon they will be given.
Shopping cart
Having access to this feature at an online retail establishment makes the process of purchasing
products or services much more manageable.
Location and stores
This function allows you to choose the retailer and place you require by displaying all available
stores and their addresses.
Annoying features
The following image shows that the company’s customer service number is not always available
to customers.
12
The promotions and discount features do not apply to all products that display a discount offer.
What’s more, you may not be interested in purchasing all of the items that are for sale.
Improvements
It would be helpful if the website made sure that discounted or promotional items were not
displayed if they were out of stock (Indriyani, 2021).
4. The business E-commerce process
Online transactions refer to any type of electronic business conducted via the internet (Indriyani,
2021). There are three stages to completing a purchase in cyberspace. The first phase involves the
buyer buying the product and paying for it. The final phase of an online shopping experience is
delivery, where the item is sent to its final location. As a result, the first step in making an online
13
purchase entails the consumer creating an account on the website itself. Users’ names, addresses,
and email addresses are not revealed to any third parties, and the shopping cart stores this
information securely. After that, the buyer makes a final payment and chooses a payment option
appropriate for their gaming needs. Once the payments have been received and processed, the
product shipments will be prepared (Wiratama et al., 2020)
Improvements to the E-commerce process
It is common practice for fans who want to earn a quick buck off the products to suggest related
products when buyers click the shopping basket icon. After choosing a certain quantity, the update
icon should be automatically refreshed without any further action being required. To boost sales,
some products should use codes as well (Wiratama et al., 2020).
References
Extra.com. (2022). Shop Electronics, TVs, ACs, Mobiles, Computers and More – extra Saudi.
Extra.com. https://www.extra.com/en-sa/.
Indriyani, D. (2021). E-COMMERCE & ONLINE MARKETING: RISKS ASSOCIATED
WITH ONLINE SHOPPING. Dinasti International Journal of Digital Business Management,
2(3), 524-530. https://doi.org/10.31933/dijdbm.v2i3.837
Klumpp, M., & Loske, D. (2021). Order Picking and E-Commerce: Introducing Non-Parametric
Efficiency Measurement for Sustainable Retail Logistics. Journal Of Theoretical and Applied
Electronic Commerce Research, 16(4), 846-858. https://doi.org/10.3390/jtaer16040048
Ma, S., Li, G., & Liu, M. (2021). Procurement competition in the presence of IoT-enabled B2B
E-commerce. Electronic Commerce Research and Applications, 49, 101091.
https://doi.org/10.1016/j.elerap.2021.101091
Ma, W., Zhao, C., Ke, H., & Chen, Z. (2020). Retailer’s return policy in the presence of P2P
secondary
market.
Electronic
Commerce
Research
and
Applications,
39,
100899.
https://doi.org/10.1016/j.elerap.2019.100899
Rizka, R. (2019). E-Commerce Road Map as a Legal Protection for Consumers in The Digital
Economic Era. Rechtsidee, 6(1). https://doi.org/10.21070/jihr.v6i1.71
Stouthuysen, K. (2020). A 2020 perspective on “The building of online trust in e-business
relationships”.
Electronic
Commerce
Research
and
Applications,
40,
100929.
https://doi.org/10.1016/j.elerap.2020.100929
Wiratama, R., Asri, M., & Tangke, P. (2020). Online Business (E-Commerce) in Indonesia
Taxation. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3522835
14
Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department
Student Name:
1. Rakan Ibrahim Alsarhany
2. Abdullah Jehad
3. Abdulrahman Hashim Yousef H
4. Ali Khaled Ali Alazwari
Student ID:
1. S210019167
2. S200152236
3. S210021138
4. S210024150
Course Title: E-commerce
Course Code: ECOM101
Academic Year/ Semester:
2022/2023 _Second Semester
1444_Second Semester
Instructor Name: Abdulaziz Murad
CRN: 21764
Student Grade: out of 15
Grade Level: High/ Middle / Low
1
College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Part B)
Second Semester 2022-2023
Submission: Thursday Feb. 9th = 15 Marks
2
Requirement:
This is a continuous activity for part A, keep working on the same website you have chosen in
part A. In this part you are required to evaluate one of the websites below based on what you
learn from this course and your perspective. The evaluation will cover the different aspects of
ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
situation.
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Site Design 3 marks
Evaluate the website design focusing on the eight most important factors in successful
ecommerce site design (ease of use, ease of purchase, simple graphics … etc.). You are
required to evaluate each factor. (Refer to Chapter 3 – Page 212 in the book and/or Slide
43).
o Discuss possible suggestions to improve the site design.
2. Business software 2 marks
The development of an e-commerce website requires more interactive functionalities, such as the
ability to respond to user input (name and address forms), capturing customer orders for goods
and services, clearing credit card transactions on the fly, consolidating price and product
databases, and even adjusting advertising on the screen based on user characteristics.
Explain the different types of software used on the website to perform the current
functionalities.
• What can be done to improve the software?
3. Payment and Security 3 marks
What are the methods of payment available in the online store?
(See the book: page 295-296)
o What other methods can be added? Explain why?
What are the technologies used on the website to secure the online transactions?
o What other technologies can be added? Explain why?
3
What is the current privacy policy of the online store? Outline how the information is
collected and used? o What can be added to the privacy policy? Explain why?
4. Categorize marketing and advertising strategy and method. 2 marks
Explain the current online, offline, and social media marketing strategies of the e-commerce
business? Provide photos or screenshots of your business marketing activities.
• What can be done to improve the marketing aspects of the business?
5. Know your competitors. 3 marks
Choose a website of one competitor in the same industry (locally or globally) and compare it
with your chosen company’s site. Indicate why the competitor’s website is better or worse
than the chosen company’s website. Provide one competitor SWOT analysis with
screenshots of their website activities.
o What can be done by learning from your competitor’s experience?
6. Conclude your report. 2 marks
Summarize the above points and include your recommendation to improve the e-commerce
business.
4
Guidelines for the assignment:
The answer sheet must include the following:
• Cover page
• Questions
• Answers
Make sure to include the cover page with all information required.
TWO marks will be deducted if there is no cover page
This is a group project (4-5 students), which is part of your course score. It requires
effort, research, and critical thinking.
You are required to choose one current business from the list.
Each website can be chosen by one group only.
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment).
Use the footer function to insert page number.
Ensure that you follow the APA style in your project and references.
The minimum number of required references is 5 references using APA style.
Your whole project report length should be between 1250 to 1600 words.
You must check the spelling and grammar mistakes before submitting the assignment.
Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and grammar
mistakes, referencing and word count.
Your file should be saved as Word Doc. Follow this pattern to name the file:
Your name_CRN_ECOM101_ Project_B.docx
5
Site Design 3 marks
1
Ease of use:
The website is easy to use, and navigating is simple.
Quick loading time
It’s sobering to consider that a company’s website could lose 40% of its
visitors if it takes more than three seconds to load. As a result, the organization
has ensured that its digital personnel are knowledgeable about all best
practices for building fast-loading websites.
2
Mobile Responsive
Over half of all consumers now favor mobile apps over desktop or laptop
computers when making a purchase. Therefore, it is crucial that the company’s
e-commerce platform is optimized for mobile use. The site needs to be easily
viewable on all types of devices. They’ve used responsive design, which
means the text is larger and easier to read on mobile devices, the layout of the
navigation system changes depending on how the device is held, there are
fewer images to improve page load times, and there’s plenty of space around
the links so that thumbs can follow them effortlessly.
3
Easy Check-out
Users can now complete their purchases in a single page, a solution to the
issue of cart abandonment. In this scenario, the company mandates
registration prior to any purchases being made. Users won’t be prompted to
sign up for an account after they’ve paid for something on the site. So, this is
useful. All fields in online forms should have clear labels to spare users from
potentially frustrating error messages.
4
Secure Sharing
Users frequently verify the safety of their personal information, such as their
credit card numbers. A secure payment system is crucial to the success of any
online business. The SSL certification displayed on the company’s website is
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real and current, guaranteeing the safety of any financial transactions
performed there.
5
High Visibility Contact Info
Online consumers’ worst nightmare is having to chase down a merchant to get
in touch with help. It is acceptable to include an email contact form on a
website so long as users may also reach out to the company in other ways.
The website’s email and physical address are easily accessible in a prominent
place, like the page footer. It also provides a store’s address so that customers
may return or ask questions in person.
O Discuss possible suggestions to improve the site design.
7. Business software 2 marks
E-commerce websites require more adaptive features including input validation (address and
phone number forms), order recording, real-time credit card processing, consolidated product and
pricing databases, and user-specific marketing.
Explain the different types of software used on the website to perform the current
functionalities.
This website is powered by SaaS, which stands for Software as a Service. E-commerce as a
service (SaaS) is a software model in which a third-party service provider manages all server
administration. This makes it easier and less expensive for businesses to grow their operations.
SaaS e-commerce software is a full-service solution that includes hosting, data backup, and
ongoing technical support. Server space for SaaS applications is already available on the service
provider’s premises. As a result, the owner of an online business does not need to provide web
hosting or download and install any software ( Davydov, n.d.). Shop owners can control their
virtual retail space by logging into a portal using only a web browser and an internet connection.
This software allows you to easily add extra users as needed. SaaS e-commerce solutions provide
users with unlimited scalability by allowing them to increase storage and add new services as
needed. They save money; thus, they must be beneficial. Platform companies that use SaaS may
be able to lower the expenses involved with developing, installing, and maintaining an ecommerce platform. Finally, this program is straightforward to follow. Businesses no longer need
a dedicated IT crew because SaaS ecommerce suppliers handle upgrades, bug repairs, server
maintenance, and other tasks.
7
• What can be done to improve the software?
SaaS e-commerce providers handle server maintenance, software updates, and bug patches, so all
the company must do to establish a website is put together content blocks like picture sliders, text
blocks, and videos. By rearranging content blocks in numerous ways, you can provide a terrific
experience. Contrast aids readers in distinguishing between similar pages. Furthermore, it
enhances the presentation of the company’s items on its website. Among other advantages, the
firm can save money by not hiring a dedicated IT department. The greatest strategy to improve
the site’s usability is to design a dynamic page layout that can contain several content blocks.
Payment and Security 3 marks
What are the methods of payment available in the online store?
Customers can select from a variety of handy payment alternatives, which are all presented on the
website. Customers can make secure, confidential payments online using major credit cards such
as Visa and Mastercard. The MADA card is another mode of payment accepted. MADA, formerly
known as the Saudi Payment Network, is Saudi Arabia’s most recent version of electronic
payments (SPAN). They can even transfer payments to your bank account. However, this option
is only available for orders of SAR 2,000 or more. Customers can also pay when their product
arrives by using the Cash on Delivery (CoD) option during the checkout process.
O What other methods can be added? Explain why?
Specifically, the firm can implement UPI, or the Unified Payments Interface. The Unified
Payments Interface (UPI) allows customers of any financial institution to conduct a wide variety
of financial transactions through a single mobile app. On top of that, it allows customers to
schedule and pay for “Peer to Peer” gather inquiries at their convenience.
What are the technologies used on the website to secure online transactions?
When customers make purchases online, they can rest assured since the business employs SSL
security. Secure Sockets Layer (SSL) is a typical security protocol used to encrypt
communications between a web server (website) and a browser, or between a mail server and an
email client (Avi Networks, 2022). SSL security encrypts data in transit so that it cannot be read
by third parties; this includes sensitive information like credit card numbers and transaction
details.
What other technologies can be added? Explain why?
8
The corporation has also implemented TLS, or Transport Layer Security, on its website. This
security technique is frequently used because it improves the anonymity and integrity of online
conversations. TLS is mostly used for encrypting data transmitted between websites and servers,
such as when a browser loads a webpage.
What is the current privacy policy of the online store? Outline how the information is collected
and used.
The company has taken efforts to guarantee that its website has an adequate privacy policy that
protects its users’ privacy and ensures that the information is not obtained by third parties. The
information is gathered via a form and saved in a secure database.
What can be added to the privacy policy? Explain why?
In my opinion, the site already has the most robust privacy protections in place, therefore there’s
no reason to add any more regulations related to user data. The company also maintains a current
website.
8. Categorize marketing and advertising strategy and method. 2 marks
Explain the current online, offline, and social media marketing strategy of the e-commerce
business.
Using both traditional and digital marketing strategies, Extra has been able to boost its sales
(Google, 2016). Digital or direct email marketing is one form of online advertising. To continue,
Extra employs SEM (Banda, 2022). To promote its products and attract more customers, Extra
use this method of promotion. The corporation employs billboards, brochures, and media
including television and publications to promote its products and services in Saudi Arabia. The
business employs Facebook, Pinterest, and blogs as advertising mediums.
Provide photos or screenshots of your business marketing activities.
9
• What can be done to improve the marketing aspects of the business?
The business uses cutting-edge marketing techniques, such as social marketing, to draw in new
clients. In any case, the business can increase its customer base by hosting incentive events.
9. Know your competitors. 3 marks
The AL Faisaliah Group (AFG) is a Saudi Arabian private holding company with operations
throughout the Middle East. It is headquartered in Riyadh (Al Faisaliah Group n.d.). Since its
inception in 1971, the Group has become an industry leader in a wide variety of fields. The Group’s
decades-long strategic collaborations with leading local and worldwide businesses, including
Sony, Danone, Philips, and Accenture, as well as its unwavering commitment to its founding
ideals, have earned it widespread recognition in the region.
Compare that to Extra and you’ll see that AFG is far superior. To begin with, the company predates
eXtra by over three decades, giving them a leg up in the industry. Second, the market offers a
wider variety of goods than eXtra does, increasing the size of its potential customer base and the
sums it may earn.
Provide one competitor SWOT analysis with screenshots of their website activities.
Strengths
Weaknesses
Their website is highly optimized.
When compared to their rivals, they are far lower in
They exist in the digital and physical worlds.
the rankings.
10
They’ve done well in marketing by establishing their Keywords in their commercial content that need more
company’s presence on numerous social media work
platforms.
Opportunities
Threats
Uses Human Labor to Boost SEO
Bin Dawood Stores, another major rival, also operates
Boost their commercial keywords’ domain authority nearby.
and link popularity.
There are more ratings and reviews available for
Establish their presence on the web with the use of competing products.
promotional campaigns.
More people are following the rivals than the winner.
O What can be done by learning from your competitor’s experience?
Learning from AL Faisaliah Group (AFG) can provide additional insight into how firms might
be handled for the long term. It may also comprehend how to manage diverse items to increase its
income and target market.
10. Conclude your report. 2 marks
eXtra is a company that caters to individual consumers and deals exclusively in the sale of
electronic goods. In this analysis, both the website of the company as well as some of the aspects
that are most noticeable about it are discussed. Customers of the organization will find that
navigating the website and making purchases is both simpler and more time effective because of
the addition of these services. Additionally, it discusses a number of marketing strategies, such as
marketing via online social media and marketing via affine friend networks.
11
References
Davydov, R. (n.d.). Ecommerce SAAS: A comprehensive guide and best platforms. Ecommerce
SaaS: a Comprehensive Guide and Best Platforms. https://www.itransition.com/ecommerce/saas
Al Faisaliah Group. (n.d.). https://www.alfaisaliah.com/Site/EN/
Banda, M. (2022, May 19). Extra witnesses a 33% increase in purchases through localized user
engagement campaigns. Intelligent CIO Middle East.
https://www.intelligentcio.com/me/2022/05/16/extra-witnesses-33-increase-in-purchasesthrough-localised-user-engagement-campaigns/
Google. (2016). How an extra major Saudi retailer lured online and offline shoppers in year’s
biggest sale. How a eXtra, Major Saudi Retailer, Lured Online and Offline Shoppers in Year’s
Biggest Sale. https://www.thinkwithgoogle.com/intl/en-145/marketing-strategies/search/howextra-major-saudi-retailer-lured-online-and-offline-shoppers/
What is SSL security? Definition & faqs. Avi Networks. (2022, March 18).
https://avinetworks.com/glossary/ssl-security/
12
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)
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