Individual research proposal

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DescriptionConsumer Behavior – MGT 107
Research Proposal Due on Canvas February 12, 10pm
Worth: 75 points (15%)
For this assignment, you will design research strategies to compare how well two advertisements
attract consumers’ attention. To be clear, you are not actually conducting the research, you are simply
writing a research proposal.
You need to complete either Option 1 or Option 2 below.
Option 1:
•
•
•
•
•
•
•
Select any product, then select two different ads from 2017 – 2022 for the same product. For
example, you might find two different ads for Diet Coke.
o Your ads should come from the same medium (magazine, commercial, podcast, etc.),
but the ads do not need to come from the same specific source. For example, if you
have two podcast ads, one could be from Planet Money and the other could be from
Radiolab.
o The product can be a good, a service, a place to live, an event, or anything else.
Begin by briefly (in a sentence or two) describing each ad. What product do the ads promote? In
what main ways do the ads differ? If possible, please attach the ads to the assignment (picture
or link to the source).
Next, state your hypothesis: which ad do you predict to be more likely to attract consumers’
attention? State your reasons for formulating this hypothesis: what, specifically, about this ad
will make it more attention-getting? Be sure to support this hypothesis with what you’ve
learned in class and from the readings.
Now, select two research methods to test this hypothesis. One of these research methods must
fit the definition of an experiment. The other method can be anything else we discussed in class.
One-by-one, discuss how you would implement these research methods. For each method,
describe exactly what would happen. Who would your participants be? What would you ask
them to do? You can assume that you have no cost or time constraints in implementing your
methods.
Important: How would you determine whether your hypothesis has been supported? That is,
how would you know which ad better attracted attention? For example, would you ask
participants which ad got their attention? Would you test their memories for the ads? Would
you monitor whether the ads distract them from some other task? You can be creative, but be
sure to explain how you would decide whether an ad has gotten someone’s attention.
Discuss the advantages and the limitations of each of the research strategies you’ve developed.
Don’t just copy the pros and cons from your notes: be specific in describing how these pros and
cons would play out in the settings you’ve created.
Option 2:
•
Select any product and find one ad from 2017-2023 for that product. For example, you might
select a magazine ad for Diet Coke. You may choose the ad from any medium. The product can
be a good, a service, a place to live, an event, or anything else.
•
•
•
•
•
•
•
Begin by describing the ad’s key features. What product does it promote, and how does it do
this? If possible, please attach the ad to the assignment (picture or link to the source).
Next, describe how you might modify the ad to make it more likely to attract attention. Describe
how your modified ad would differ from your original ad.
Your hypothesis is probably that the modified ad will be more likely to attract consumers’
attention than the original ad. What, specifically, about the modified ad will make it more
attention-getting? Be sure to support this hypothesis with what you’ve learned about the things
that draw attention.
Now, select two research methods to test this hypothesis. One of these research methods must
fit the definition of an experiment. The other method can be anything else we discussed in class.
One-by-one, discuss how you would implement these research methods. For each method,
describe exactly what would happen. Who would your participants be? What would you ask
them to do? You can assume that you have no cost or time constraints in implementing your
methods.
Important: How would you determine whether your hypothesis has been supported? That is,
how would you know which ad better attracted attention? For example, would you ask
participants which ad got their attention? Would you test their memories for the ads? Would
you monitor whether the ads distract them from some other task? You can be creative, but be
sure to explain how you would decide whether an ad has gotten someone’s attention.
Discuss the advantages and the limitations of each of the research strategies you’ve developed.
Don’t just copy the pros and cons from your notes: be specific in describing how these pros and
cons would play out in the settings you’ve created.
Format/ Length:
•
•
•
It should be feasible to complete this assignment in 2 or 2.5 double-spaced typed pages. Please
try to keep the assignment shorter than 3 double-spaced pages. These length guidelines do not
include any attachments, like copies of the ads.
Use a standard 12-point font and 1” margins.
IMPORTANT: Please submit via Canvas by the due date (Feb 12th)
Here is a short summary of the research methods we discussed from another source:

An Overview of Market Research Methods


Collaboration:
You may discuss your ideas with more or with other people in the class (e.g., using the Group discussion
boards on Canvas). However, you should do your actual ad selection and writing on your own.
Grade break-down (75 points possible):
Proper selection of ads and development of a well-supported hypothesis:
Discussion of research method 1 (including pros and cons):
Discussion of research method 2 (including pros and cons):
Writing (should be clear and free from careless errors):
20 points
20 points
20 points
15 points

Purchase answer to see full
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DescriptionConsumer Behavior – MGT 107 Research Proposal Due on Canvas February 12, 10pm Worth: 75 points (15%) For this assignment, you will design research strategies to compare how well two advertisements attract consumers’ attention. To be clear, you are not actually conducting the research, you are simply writing a research proposal. You need to complete either Option 1 or Option 2 below. Option 1: • • • • • • • Select any product, then select two different ads from 2017 – 2022 for the same product. For example, you might find two different ads for Diet Coke. o Your ads should come from the same medium (magazine, commercial, podcast, etc.), but the ads do not need to come from the same specific source. For example, if you have two podcast ads, one could be from Planet Money and the other could be from Radiolab. o The product can be a good, a service, a place to live, an event, or anything else. Begin by briefly (in a sentence or two) describing each ad. What product do the ads promote? In what main ways do the ads differ? If possible, please attach the ads to the assignment (picture or link to the source). Next, state your hypothesis: which ad do you predict to be more likely to attract consumers’ attention? State your reasons for formulating this hypothesis: what, specifically, about this ad will make it more attention-getting? Be sure to support this hypothesis with what you’ve learned in class and from the readings. Now, select two research methods to test this hypothesis. One of these research methods must fit the definition of an experiment. The other method can be anything else we discussed in class. One-by-one, discuss how you would implement these research methods. For each method, describe exactly what would happen. Who would your participants be? What would you ask them to do? You can assume that you have no cost or time constraints in implementing your methods. Important: How would you determine whether your hypothesis has been supported? That is, how would you know which ad better attracted attention? For example, would you ask participants which ad got their attention? Would you test their memories for the ads? Would you monitor whether the ads distract them from some other task? You can be creative, but be sure to explain how you would decide whether an ad has gotten someone’s attention. Discuss the advantages and the limitations of each of the research strategies you’ve developed. Don’t just copy the pros and cons from your notes: be specific in describing how these pros and cons would play out in the settings you’ve created. Option 2: • Select any product and find one ad from 2017-2023 for that product. For example, you might select a magazine ad for Diet Coke. You may choose the ad from any medium. The product can be a good, a service, a place to live, an event, or anything else. • • • • • • • Begin by describing the ad’s key features. What product does it promote, and how does it do this? If possible, please attach the ad to the assignment (picture or link to the source). Next, describe how you might modify the ad to make it more likely to attract attention. Describe how your modified ad would differ from your original ad. Your hypothesis is probably that the modified ad will be more likely to attract consumers’ attention than the original ad. What, specifically, about the modified ad will make it more attention-getting? Be sure to support this hypothesis with what you’ve learned about the things that draw attention. Now, select two research methods to test this hypothesis. One of these research methods must fit the definition of an experiment. The other method can be anything else we discussed in class. One-by-one, discuss how you would implement these research methods. For each method, describe exactly what would happen. Who would your participants be? What would you ask them to do? You can assume that you have no cost or time constraints in implementing your methods. Important: How would you determine whether your hypothesis has been supported? That is, how would you know which ad better attracted attention? For example, would you ask participants which ad got their attention? Would you test their memories for the ads? Would you monitor whether the ads distract them from some other task? You can be creative, but be sure to explain how you would decide whether an ad has gotten someone’s attention. Discuss the advantages and the limitations of each of the research strategies you’ve developed. Don’t just copy the pros and cons from your notes: be specific in describing how these pros and cons would play out in the settings you’ve created. Format/ Length: • • • It should be feasible to complete this assignment in 2 or 2.5 double-spaced typed pages. Please try to keep the assignment shorter than 3 double-spaced pages. These length guidelines do not include any attachments, like copies of the ads. Use a standard 12-point font and 1” margins. IMPORTANT: Please submit via Canvas by the due date (Feb 12th) Here is a short summary of the research methods we discussed from another source: An Overview of Market Research Methods Collaboration: You may discuss your ideas with more or with other people in the class (e.g., using the Group discussion boards on Canvas). However, you should do your actual ad selection and writing on your own. Grade break-down (75 points possible): Proper selection of ads and development of a well-supported hypothesis: Discussion of research method 1 (including pros and cons): Discussion of research method 2 (including pros and cons): Writing (should be clear and free from careless errors): 20 points 20 points 20 points 15 points Purchase answer to see full attachment

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