Description
I need a assistance in a Marking project about Segmentation. Please read and follow the attached project instruction (outline). Please do not hastate to ask me if things are not clear.
Below you will find some resource that could be helpful:
Reference 1:
Attached Picture.
Reference 2:
Generational Marketing: How to Target Millennials, Gen X, & Boomers (wordstream.com)
Reference 3:
DI_Millennials-and-beyond.pdf (deloitte.com)
Reference 4:
Stop Marketing To Millennials Or Gen-Z And Start Marketing To Tribes (forbes.com)ACTIVITY OUTLINE
Assignment title:
Ongoing activity – Segmentation
Weighting:
30% Faculty
Course name:
Marketing Strategies in Hotel Management
Hand-in date for Moodle:
Last day of the module at 23:59
Assignment Overview
Consider the different ways to segment markets and apply those to a real-life example.
Think about a group of people that you have worked with in the past (it could either be
work colleagues, or classmates, etc.). Can you classify them into different segments with
specific names of segments? What is your major segmentation variable? Could you effectively
market products to these segments? (More details in section Special Instructions).
Overall aim:
Understand segmentation, identify how to apply the different variables
Learning outcomes:
1, 3, 4.
Organization and methodology:
This is an individual activity. Everyone has to work on the segmentation.
Word count:
Maximum 750 words for this activity.
Resources available:
Students can use course bibliography, library tools (books, newsletter, online magazines, etc.),
internet, professionals from the industry, to look for inspiration on where the principles could be
found in sales documentation in companies.
Please note that projects with unreferenced material will not be marked (you will have a zero on this
assignment).
Page 1 of 4
Classification: Public
Assessment tasks & weighting:
(100%)
Activity
Table of contents
5%
Introduction
5%
Segmentation:
20%
2-3 segments with names
Description of one of those segments
20%
Major segmentation variable
10%
Product chosen for this market
10%
Short conclusion
20%
General information
5%
General appearance
5%
Common skills: assessed (bold) or developed (italics):
MANAGING AND DEVELOPING
SELF
1.Manages own
role and
responsibilities
2. Manages own
time in achieving
objectives.
WORKING WITH AND RELATING
TO OTHERS
6.Treats others’
values, beliefs
and opinions with
respect
COMMUNICATING
9.Receives and
responds to a
variety of
information
MANAGING TASKS AND SOLVING
PROBLEMS
13.Uses
information
sources
BECOMING NUMERATE AND
USING TECHNOLOGY
16.Applies
numerical skills
and techniques
7.Relates to and
interacts
objectively with
individuals and
groups
10.Presents
information in a
variety of visual
forms
14. Deals with a
combination of
routine and nonroutine tasks
17.Uses a range
of technological
equipment and
systems
3.Undertakes personal
and career
development
4. Transfers skills
gained to new and
changing situations
and contexts.
8.Works effectively as
a member of a team
11.Communicates in
writing
12.Participates in oral
and non-verbal
communication
15.Identifies and
solves routine and
non-routine problems
Special instructions:
The project consists of a short report that will include the following sections:
1.
Cover
2.
Table of contents
3.
Introduction
4.
Think about a group of people that you have worked with in the past (it could either be
work colleagues, or classmates, etc.). Can you classify them into different segments with
specific names of segments? Identify 2 or 3 segments only and give them a name. Select one
of those segments and describe it. To describe it, you can answer the following questions:
who are these people? What are their interests?
Page 2 of 4
Classification: Public
5.Uses a
range of
thought
processes
5.
In this segment that you have selected, identify: what is your major segmentation variable?
Could you effectively market products to these segments? Come up with a product that you
can offer to this specific segment
6.
Short conclusion (why you used this segmentation variables and why you offered this
product)
7.
References
8.
Statement of authorship
Any additional materials (if any) that you use should be properly (APA style) referenced.
Please, don’t forget to include the cover sheet and a table of contents.
This activity must be uploaded to the section in your Moodle course (the same one where you can
find this document).
Summary of items required
•
Report: upload it in the corresponding section in Moodle before the deadline.
Page 3 of 4
Classification: Public
Plagiarism:
Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not
limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of
another person’s work, or aiding and abetting any such acts.
Particular care must be taken when presenting information that has been obtained from an internet
site. Should this information not be correctly referenced then you are guilty of plagiarism and will be
penalized accordingly.
With respect to projects/assignments, faculty reserves the right to randomly call upon any student
and ask them to defend their work orally.
Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0,
and an e-mail will be sent to the student or the student’s parents/tutors/sponsors. Depending on the
circumstances, additional penalties could be imposed
Statement of authorship
Together with your video you would have to hand in a copy of this page signed by all team members.
You are signing this statement that the work included in the assignment is your own work except
where appropriately referenced. The following statement should be used:
Statement of authorship
I certify that this assignment is my own work and contains no material which has been submitted as part
ofan assignment in any institute, college or university. Moreover, to the best of my knowledge and
belief, it contains no material previously published or written by another person, except where due
reference is made in the text of the assignment.
Signed ………………………………………………………………….
Name…………………………………………………………………..
Student number …………………………………………………
Page 4 of 4
Classification: Public
ACTIVITY OUTLINE
Assignment title:
Ongoing activity – Segmentation
Weighting:
30% Faculty
Course name:
Marketing Strategies in Hotel Management
Hand-in date for Moodle:
Last day of the module at 23:59
Assignment Overview
Consider the different ways to segment markets and apply those to a real-life example.
Think about a group of people that you have worked with in the past (it could either be
work colleagues, or classmates, etc.). Can you classify them into different segments with
specific names of segments? What is your major segmentation variable? Could you effectively
market products to these segments? (More details in section Special Instructions).
Overall aim:
Understand segmentation, identify how to apply the different variables
Learning outcomes:
1, 3, 4.
Organization and methodology:
This is an individual activity. Everyone has to work on the segmentation.
Word count:
Maximum 750 words for this activity.
Resources available:
Students can use course bibliography, library tools (books, newsletter, online magazines, etc.),
internet, professionals from the industry, to look for inspiration on where the principles could be
found in sales documentation in companies.
Please note that projects with unreferenced material will not be marked (you will have a zero on this
assignment).
Page 1 of 4
Classification: Public
Assessment tasks & weighting:
(100%)
Activity
Table of contents
5%
Introduction
5%
Segmentation:
20%
2-3 segments with names
Description of one of those segments
20%
Major segmentation variable
10%
Product chosen for this market
10%
Short conclusion
20%
General information
5%
General appearance
5%
Common skills: assessed (bold) or developed (italics):
MANAGING AND DEVELOPING
SELF
1.Manages own
role and
responsibilities
2. Manages own
time in achieving
objectives.
WORKING WITH AND RELATING
TO OTHERS
6.Treats others’
values, beliefs
and opinions with
respect
COMMUNICATING
9.Receives and
responds to a
variety of
information
MANAGING TASKS AND SOLVING
PROBLEMS
13.Uses
information
sources
BECOMING NUMERATE AND
USING TECHNOLOGY
16.Applies
numerical skills
and techniques
7.Relates to and
interacts
objectively with
individuals and
groups
10.Presents
information in a
variety of visual
forms
14. Deals with a
combination of
routine and nonroutine tasks
17.Uses a range
of technological
equipment and
systems
3.Undertakes personal
and career
development
4. Transfers skills
gained to new and
changing situations
and contexts.
8.Works effectively as
a member of a team
11.Communicates in
writing
12.Participates in oral
and non-verbal
communication
15.Identifies and
solves routine and
non-routine problems
Special instructions:
The project consists of a short report that will include the following sections:
1.
Cover
2.
Table of contents
3.
Introduction
4.
Think about a group of people that you have worked with in the past (it could either be
work colleagues, or classmates, etc.). Can you classify them into different segments with
specific names of segments? Identify 2 or 3 segments only and give them a name. Select one
of those segments and describe it. To describe it, you can answer the following questions:
who are these people? What are their interests?
Page 2 of 4
Classification: Public
5.Uses a
range of
thought
processes
5.
In this segment that you have selected, identify: what is your major segmentation variable?
Could you effectively market products to these segments? Come up with a product that you
can offer to this specific segment
6.
Short conclusion (why you used this segmentation variables and why you offered this
product)
7.
References
8.
Statement of authorship
Any additional materials (if any) that you use should be properly (APA style) referenced.
Please, don’t forget to include the cover sheet and a table of contents.
This activity must be uploaded to the section in your Moodle course (the same one where you can
find this document).
Summary of items required
•
Report: upload it in the corresponding section in Moodle before the deadline.
Page 3 of 4
Classification: Public
Plagiarism:
Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not
limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of
another person’s work, or aiding and abetting any such acts.
Particular care must be taken when presenting information that has been obtained from an internet
site. Should this information not be correctly referenced then you are guilty of plagiarism and will be
penalized accordingly.
With respect to projects/assignments, faculty reserves the right to randomly call upon any student
and ask them to defend their work orally.
Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0,
and an e-mail will be sent to the student or the student’s parents/tutors/sponsors. Depending on the
circumstances, additional penalties could be imposed
Statement of authorship
Together with your video you would have to hand in a copy of this page signed by all team members.
You are signing this statement that the work included in the assignment is your own work except
where appropriately referenced. The following statement should be used:
Statement of authorship
I certify that this assignment is my own work and contains no material which has been submitted as part
ofan assignment in any institute, college or university. Moreover, to the best of my knowledge and
belief, it contains no material previously published or written by another person, except where due
reference is made in the text of the assignment.
Signed ………………………………………………………………….
Name…………………………………………………………………..
Student number …………………………………………………
Page 4 of 4
Classification: Public
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