MIS 201 Saudi Electronic University Samsung Project Presentation

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DescriptionSAMSUNG
Table content
1) Executive Summary ………………………………………………………………………………………………….. 4
2) Organizational Profile ………………………………………………………………………………………………. 5
Organization Details ………………………………………………………………………………………………………. 5
Purpose …………………………………………………………………………………………………………………………. 5
Organizational Structure …………………………………………………………………………………………………. 5
3) Strategies …………………………………………………………………………………………………………………. 5
Technology Based Competitive Strategy……………………………………………………………………………. 5
Differentiation strategy …………………………………………………………………………………………………… 6
Innovation Strategy ………………………………………………………………………………………………………… 6
Scraping Strategy (most appropriate) ……………………………………………………………………………….. 6
4) Technology Involved…………………………………………………………………………………………………. 6
Hardware ………………………………………………………………………………………………………………………. 7
Software ……………………………………………………………………………………………………………………….. 7
Telecommunication ………………………………………………………………………………………………………… 7
Information Security ………………………………………………………………………………………………………. 8
Network ………………………………………………………………………………………………………………………… 8
Operating System ………………………………………………………………………………………………………….. 8
Cloud computing …………………………………………………………………………………………………………… 8
5) Data Management……………………………………………………………………………………………………… 8
Databases about Samsung ……………………………………………………………………………………………….. 9
Manual Data Management ………………………………………………………………………………………………. 9
Computerized Data Management …………………………………………………………………………………….. 9
Electronic Data Management …………………………………………………………………………………………. 10
6) Stakeholders …………………………………………………………………………………………………………… 10
Customers …………………………………………………………………………………………………………………….10
Employees …………………………………………………………………………………………………………………… 11
Suppliers………………………………………………………………………………………………………………… 11
Regulatory bodies…………………………………………………………………………………………………………. 11
7) Reference ……………………………………………………………………………………………………………….. 12
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1) Executive Summary
Samsung is the topic of our project. Samsung is a multinational conglomerate global leader
in technology and innovation. The demand for the company’s products is rising. Products made
by the Samsung firm include Galaxy smartphones, computers, clocks, displays, televisions, audio
equipment, refrigerators and many more products.
The company’s purpose is to provide products and services that enhance the quality of life for
people worldwide and create value for its stakeholders. Samsung has a hierarchical
organizational structure and a diverse range of business units that focus on various sectors,
including consumer electronics, telecommunications, and engineering. Some strategies that
Samsung could use to gain a competitive advantage include expanding into new markets,
investing in research and development, and building strong brand awareness. To improve the
organization’s performance, Samsung could focus on increasing efficiency and productivity,
diversifying its product offerings, and adopting new technologies. Samsung’s IT infrastructure
includes hardware, software, and telecommunication systems that store and process data, host
applications, and connect devices. The company also has robust measures to protect against
cyber threats and ensure the security of its information.
Samsung uses various data management methods, including data warehouses, data lakes, and
analytics tools. Samsung’s information system stakeholders could include customers, employees,
shareholders, suppliers, and regulatory bodies. Samsung’s current system has achieved
significant success in supporting various business functions. However, there are still some areas
for improvement, particularly in data privacy and security and data integration and
interoperability. One potential system that could help Samsung solve its main problems is a
centralized data platform that improves data integration and interoperability, enhances data
security and privacy, and enables the company to gain a holistic view of its operations and make
informed decisions based on data-driven insights.
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2) Organizational Profile
Organizational Details
Samsung is a multinational conglomerate headquartered in Samsung Town, Seoul, South
Korea. The company was founded in 1938 by Lee Byung-Chul as a trading company. Over the
years, it has diversified its business into various sectors, including consumer electronics,
telecommunications, and engineering. Samsung is one of the world’s largest technology
companies known for its innovative products and services.
Purpose
The purpose of Samsung is to be a global leader in technology and innovation, providing
products and services that enhance the quality of life for people worldwide. The company aims
to create value for its stakeholders, including shareholders, employees, customers, and society.
Organizational Structure
Samsung’s hierarchical organizational structure has a clear command chain and authority
levels (Grayson et al., 2020). The company is divided into several business units, each
responsible for a specific product or service. Each business unit is led by a president or CEO,
who reports to the overall CEO of the company. Below the CEOS are various vice presidents and
other managerial staff who oversee various departments and functions within the business unit.
3) Strategies
Technology Based Competitive Strategy
Expanding into new markets is a strategy that Samsung could use to gain a competitive
advantage by increasing its customer base and revenue streams (Park, 2022). It involves entering
new geographic regions or industries, or product categories. For example, Samsung has recently
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expanded into the healthcare market by developing wearable fitness devices and telemedicine
technologies.
Differentiation strategy
Investing in research and development is another strategy that Samsung could use to gain
a competitive advantage. By allocating resources toward developing new technologies, Samsung
can stay ahead of the curve and offer products that meet its customers’ evolving needs and
preferences. Therefore, this helps the company to maintain its market position and differentiate
itself from competitors.
Innovation Strategy
To improve the organization’s performance, Samsung could focus on increasing
efficiency and productivity by streamlining operations, automating processes, and adopting new
technologies (Han et al., 2021). Therefore, this could involve implementing new systems and
tools to optimize logistics, supply chain management, and other vital functions. Diversifying its
product offerings is another strategy that Samsung could use to improve performance. It involves
expanding into new industries or offering a more comprehensive range of products within its
existing markets. Samsung could improve performance by adopting new technologies, such as
artificial intelligence, the Internet of Things, and blockchain, which can help the company to
increase efficiency and stay ahead of competitors.
Scraping Strategy. (most appropriate)
Samsung uses a price-scraping tactic with reference to its mobile phones. When there is a
new release and there is a lot of client demand, the cost is determined to make the maximum
money. As initial interest wanes, Samsung is altering the price points to attract more users.
4) Technology involved
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Samsung’s IT infrastructure is crucial in the company’s operations and is highly advanced
and sophisticated. The data systems they developed allowed Samsung’s marketing division to
more precisely target their target market and offer their most recent products and services.
Hardware
The hardware component of the IT infrastructure includes servers, storage systems, and
networking equipment that are used to store and process data, host applications, and connect
devices (Mohammad & Pradhan, 2021). These hardware systems are typically located in data
centers or other secure locations and are designed to be highly reliable and scalable to meet the
company’s growing demand.
Software
Samsung’s IT infrastructure includes various software systems to manage operations,
customer relationships, and data analysis. These systems may include enterprise resource
planning (ERP) systems, which allow the company to manage its finances, supply chain, sales,
and other essential business functions in a centralized and efficient manner. Customer
relationship management (CRM) systems are also used to manage customer interactions and data
throughout the customer lifecycle, including marketing, sales, and customer service. Business
intelligence tools analyze and interpret data from various sources to generate insights and inform
decision-making.
Telecommunication
Samsung’s IT infrastructure also includes a robust telecommunication network that
enables the company to connect with customers, partners, and employees across the globe. The
company uses various technologies, such as satellite, broadband, and mobile networks, to
provide reliable and high-speed connectivity. These technologies allow Samsung to
communicate with its stakeholders, share information, and collaborate effectively, regardless of
location.
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Information Security
To protect against cyber threats and ensure its information security, Samsung has
implemented various measures, such as firewalls, encryption, and security protocols (Anthi et al.,
2019). The company also has a dedicated team of cybersecurity experts who monitor and protect
against potential threats. These measures help to safeguard Samsung’s information and protect its
stakeholders from unauthorized access or data breaches.
Network
Other elements of Samsung’s IT infrastructure include networks for communication and
collaboration, such as email, video conferencing, and instant messaging systems. These tools
enable Samsung’s employees to stay connected and work together effectively, regardless of
location.
Operating system
A part of Samsung’s firmware is the Android operating system, which serves as the user
interface and manages the resources and functions of the device. The company’s middleware
combines with an organization’s existing architecture. Some of the company’s computers operate
on the Windows operating system, while others run on the ChromeOS operating system.
Cloud computing
Customers may store and view data on a single centralized server or network with
Samsung’s most recent cloud computing equipment, reducing the number of servers and allaying
concerns about data loss or theft.
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5) Data Management
Samsung uses various methods to manage and process data, including data warehouses,
data lakes.A data warehouse is a centralized repository of structured data used to support
business intelligence and analytics. Samsung’s data warehouse stores large amounts of data from
various sources, such as transactions, customer interactions, and operational data, and enables the
company to perform data analysis and generate reports.A data lake is a centralized repository of
structured and unstructured data that supports big data analytics (Thomas & Nair, 2020).
Samsung’s data lake stores large amounts of data from various sources, such as social media,
sensor data, and machine learning models, and enables the company to perform data analysis and
extract insights.
The following illustrations show the three primary data management techniques utilized
by the Samsung .
Manual Data Management
This data processing strategy requires human presence at each stage. People gather,
clean, sort, and process data by hand rather than utilizing technology or automated processes.
Advantage
It is a simple procedure that does not need for special equipment.
Disadvantage
This ineffective way is more expensive in terms of labor, produces more errors, and
requires a lot of time.
Computerized Data Management
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The data processing makes use of hardware and other computerized methods. Examples
of this kind of machinery include calculators, typewriters, and printing machines. This method
may be applied to several straightforward data processing tasks.
Advantage
This method yields more accurate results as compared to manually entering the data.
Disadvantage
The process has become more challenging as the volume of data has increased.
Electronic Data Management
The most latest software and technologies are employed for data processing. To produce
the intended result, the program reads data and modifies it in accordance with predefined criteria.
Advantage
It is the simplest and most accurate way to get reliable results.
Disadvantage
The most expensive choice is this one.
6) Identify the Stakeholders
Customers
Customers are a significant stakeholder group affected by the company’s information
system. Samsung’s information system supports various customer-facing activities, such as
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marketing, sales, and customer service (Aboueldahab, 2022). For example, the company’s CRM
system is used to track customer interactions and preferences, which can help the company to
tailor its products and services to meet customer needs.
Employees
Employees are another stakeholder group affected by the company’s information system.
The company’s information system supports various employee-facing activities, such as HR,
payroll, and communication. For example, the company’s ERP system manages employee
records and benefits, and various collaboration tools enable employees to work together
effectively.
Suppliers
The company’s information system impacts shareholders through the various financial
activities that it supports, such as accounting, budgeting, and reporting. For example, the
company’s enterprise resource planning (ERP) system may track financial transactions and
generate reports for shareholders. Similarly, suppliers are affected by the company’s information
system through the various supply chain activities that it supports, such as sourcing,
procurement, and logistics. For example, the ERP system may manage supplier relationships and
track inventory levels. Essentially, the company’s information system plays a significant role in
financial and supply chain management, which can impact shareholders and suppliers.
Regulatory bodies
Regulatory bodies are the final stakeholder group affected by the company’s information
system. Samsung is subject to various regulations relating to data privacy, cybersecurity, and
other areas, and the company’s information system ensures compliance with these regulations.
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For example, the company’s information system includes various security measures to protect
against cyber threats and ensure the confidentiality of sensitive data.
Analysis of Existing Systems
One critical problem with Samsung’s existing system is the potential for data privacy and
security issues. As a global company that handles large amounts of sensitive data, Samsung is
exposed to various cyber threats, such as hacking, data breaches, and ransomware attacks. The
company has implemented various security measures, such as firewalls, encryption, and security
protocols, to address this problem. It has a dedicated team of cybersecurity experts who monitor
and protect against potential threats. However, the evolving nature of cyber threats means that
the company must constantly update and improve its security measures to avoid potential threats.
Another critical problem with Samsung’s existing system is the potential for data silos
and limited data sharing. As a large and complex organization, Samsung has multiple business
units and functional departments that may store and use data differently. Therefore, this leads to
data silos and limited data sharing, hindering the company’s ability to gain a holistic view of its
operations and make informed decisions based on data-driven insights. The company is working
to improve data integration and interoperability across its various systems and departments to
address this problem.
One challenge is the company’s IT infrastructure and information systems complexity. As
a large and global organization, Samsung has a complex network of systems and technologies
that support various business functions. This complexity can make it challenging to manage and
maintain the systems and integrate new technologies and systems. Another challenge is the need
for continuous improvement and innovation. In today’s rapidly changing business environment,
companies must continuously update and improve their systems to stay competitive and meet the
changing needs of their customers. Samsung will need to invest in and adopt new technologies
and approaches to ensure that its systems remain effective and efficient.
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In addition, there may be challenges related to the user experience and adoption of the
company’s systems. If the systems are easy to use or meet users’ needs, this could lead to low
adoption and reduced efficiency. Samsung will need to consider the user experience and ensure
that its systems are easy to use and meet the needs of its employees and customers.
In terms of information systems, Samsung uses various systems to support various
business functions.
The following are important elements of the infrastructure for information Systems:
•
Transaction processing systems (TPS) support various operational activities, such as sales,
inventory management, and payroll.To maximize transactional expertise, the company uses
an SSD-based online transaction processing system. The finisher frequently encounters these
kinds of systems:
▪
SSD by Micron: 12,491 IOps
▪
Seagate SAS HDD: 672 IOps
▪
Seagate SSD :15,603 IOps
▪
Samsung SSD :17,567 IOps
In real-time, online analytical processing (OLAP), and online transaction processing (OLTP)
computers like Samsung’s, the most pressing issues are data storage and capability. It is
extremely difficult to effectively respond in real time to huge numbers of random requests for
data to be viewed or produced. To update datasets from numerous processes in real time, the
system should progress through real-time transaction procedures.
•
Enterprise resource planning (ERP) systems support various business functions, such as
finance, HR, and supply chain management. An Enterprise Resource Planning (ERP) system
oversees Samsung’s day-to-day business operations.SAP-HANA, also known as the
Enterprise Management System, is Samsung Corporation’s primary ERP platform. It is a
digital auditing system that businesses use. The computers were made and designed to store a
lot of company data, like stock exchange and availability.
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Samsung’s Next Generation – Enterprise Resource Planning (N-ERP) system was developed
in conjunction with SAP and Samsung Solid State Drives (SSDs) are frequently used as
backups to speed up data migration between the host and focal repository SDS. This serves
as a business platform that will facilitate the company’s next decade of innovation. Thanks to
the N-ERP, we were able to encourage innovation in accordance with the most recent
company plan.
•
Functional area information systems support specific business functions, such as
marketing, sales, and customer service. There are numerous functional divisions at Samsung.
However, as part of their data protection policy, they do not disclose this information.
However, the company communicates regularly with a significant number of stockholders to
fulfill its social responsibility as a global leader in business. The company works with
investors in a variety of ways to manage their goals and build long-term business
relationships. The company concentrates on five major economic sectors as a result:
semiconductors, multimedia, digital applications, global, and connectivity and the ICDS
system.
•
Business intelligence systems are used to support data analysis and decision-making. In
2011, the company launched its Samsung Mobile Industry Intelligence (BI) Platform with the
intention of developing and maintaining management service offerings for the company.
Utilizing the business system, application, and products’ (SAP) Business Objectives
Software, all employees have unrestricted access to data pertaining to revenue, BI reports,
products, customers, and other aspects of the business from any mobile devices that are
associated with the organization. In contrast, the system requires significant expansion to
utilize the most recent artificial intelligence software functions.
•
Decision support systems (DSS) are used to support problem-solving and decision-making.
Development decisions are made by the organization using data from the Decision Support
System. In order to digitalize environmental, health, and safety (EHS) phases, the
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organization collaborates with the Decision Support System (DSS) company. These phases
enable the company to digitalize business hazard and other management phases. DSS, on the
other hand, broke an agreement in a recent incident. Samsung has been suggested to use a
distinct cloud-based forum for risk assessment by other businesses. The time-frequency
assets of the carrier are allocated to either NR or Long Term Evolution (LTE) based on
traffic demands. The term “dynamic spectrum sharing Decision Support System” (DSS)
refers to this type of allocation.
System Evaluation
Samsung’s current system is a partial success. While the company has a highly advanced
IT infrastructure and information systems that support various business functions, some areas
could still be improved. One reason for this partial success is the potential for data privacy and
security issues. While Samsung has implemented various security measures to protect against
cyber threats, there is always a risk that sensitive data could be accessed or misused, particularly
given the evolving nature of cyber threats.
Another reason for this partial success is the potential for data silos and limited data
sharing, which can hinder the company’s ability to gain a holistic view of its operations and make
informed decisions based on data-driven insights. Improving data integration and interoperability
across the company’s various systems and departments could help to address this issue. Overall,
Samsung’s current system has successfully supported various business functions and enabled the
company to operate globally. However, there are still some areas for improvement, particularly
in data privacy and security and data integration and interoperability.
Samsung Electronics recently announced the opening of its national and central offices in
China, East Asia, and Southwest Asia with the implementation of its N-ERP (Next Generation Enterprise Resource Planning) systems. Samsung is now implementing N-ERP, an improved
version of their G-ERP system (Global ERP). It has been deemed a successful strategy due to its
capacity to handle the company’s extensive global footprint, which comprises production
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facilities and sales offices. Samsung would progressively roll out the system. System errors or
failures may have an impact on the business intelligence and enterprise resource planning
systems. Finally, a failure of the Decision Support Systems may be caused by the issue with the
data center. More backup systems must therefore be installed at various locations.
Suggestions for the Company
One potential benefit of implementing a centralized data platform like the Samsung Data Hub is
improving data integration and interoperability across the company. With data silos and poor
data sharing being common issues in many organizations, a centralized data platform can help to
break down these barriers and facilitate the flow of data between departments and systems. It
leads to better coordination and collaboration and more efficient and effective operations.
Another key feature of the Samsung Data Hub is its data governance capabilities. By
implementing tools and processes to ensure data quality, security, and compliance, the Data Hub
could help the company mitigate the risks associated with data management. Therefore, this
includes data cleansing and validation tools and data security and privacy measures to protect the
company’s data from external threats.
Finally, the Data Hub could provide a range of analytics and visualization tools that allow users
to analyze and understand data in new ways. It includes machine learning algorithms, artificial
intelligence, and business intelligence tools, all of which could help the company gain insights
into its operations and identify areas for improvement. By leveraging these tools, the company
could uncover new opportunities for growth and innovation and improve its overall
competitiveness in the marketplace.
Overall, the Samsung Data Hub could be a valuable tool for the company, helping to improve
data integration, security, and analytics capabilities. By providing a centralized data management
and analytics platform, the Data Hub could help the company get a more comprehensive and
accurate view of its operations and customers, leading to more informed and data-driven
decision-making.
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Conclusion
In conclusion, Samsung is a global leader in technology and innovation, with a diverse
range of products and services that enhance the quality of life for people worldwide. Despite
fierce competition from businesses selling the same items, Samsung has managed to establish
itself in the market. The company has a highly advanced IT infrastructure and information
systems that support various business functions and enable it to operate globally. However, there
are still some areas for improvement, particularly in data privacy and security and data
integration and interoperability. A centralized data platform could be a valuable solution to help
Samsung solve its main problems and improve its performance. By improving data integration
and interoperability, enhancing data security and privacy, and enabling the company to gain a
holistic view of its operations, the Samsung Data Hub could help the company to make informed
decisions based on data-driven insights and stay ahead of competitors.
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7) Reference
Aboueldahab, W. (2022). The Impact of Innovative Mobile Customer Relationship
Management (mCRM) Processes on Customer Satisfaction of Samsung, Dubai,
UAE (Doctoral dissertation, University of Worcester).http://eprints.worc.ac.uk/12663/
Anthi, E., Williams, L., Słowińska, M., Theodorakopoulos, G., & Burnap, P. (2019). A
supervised intrusion detection system for smart home IoT devices. IEEE Internet of
Things Journal, 6(5), 9042-9053.https://ieeexplore.ieee.org/abstract/document/8753563
Grayson, B., Rupley, J., Zuraski, G. Z., Quinnell, E., Jiménez, D. A., Nakra, T., … &
Ghiya, A. (2020, May). Evolution of the samsung exynos cpu microarchitecture. In 2020
ACM/IEEE 47th Annual International Symposium on Computer Architecture (ISCA) (pp.
40-51). IEEE.https://ieeexplore.ieee.org/abstract/document/9138988
Han, S. H., Lee, J., Edvardsson, B., & Verma, R. (2021). Mobile technology adoption
among hotels: Managerial issues and opportunities. Tourism Management
Perspectives, 38,
100811.https://www.sciencedirect.com/science/article/abs/pii/S2211973621000246
Mohammad, A. S., & Pradhan, M. R. (2021). Machine learning with big data analytics
for cloud security. Computers & Electrical Engineering, 96,
107527.https://www.sciencedirect.com/science/article/abs/pii/S0045790621004729
Park, Y. W. (2022). Ambidextrous Global Strategy for Emerging Markets: Toward
Responsive Market Competitiveness. In Ambidextrous Global Strategy in the Era of
Digital Transformation (pp. 23-34). Springer,
Singapore.https://link.springer.com/chapter/10.1007/978-981-19-2627-3_2
Thomas, K., & Nair, P. S. (2020). Data Lake: A Centralized
Repository.https://d1wqtxts1xzle7.cloudfront.net/64569570/IRJET-V7I5568libre.pdf?1601534578=&response-contentdisposition=inline%3B+filename%3DIRJET_Data_Lake_A_Centralized_Repository.pdf
&Expires=1672533520&Signature=WuoQ65RaSLb4QQAkaCsCp8OZKI5jgtO4pF2by2PeLsBQoh9l8zWZY0-WMGsgwAFoHpIQm3ndYxE3jpBux9fKw0xEAGjnHLeY6geR1kj17 | p a g e
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dJMoKDyFTMjRmcuBfyWyRdDzWeWe7XZsHb36VVLquCv00kbZRQMylDiVHJ4x2
JFd8x0MGw1jkDFzYbm~Ln08~zYanp5k6rCL7KG3K81s4r4KJk39Gckbd~giSLe~Pv2q~Of9KfBNq6nIKNytpRqiiAvAmASm5R7ZJ~3d5ZU03E6U4~vlrnjshrRLnjspvGWkdG0
wgB56vN9CgK90y6KhsEznivTYHjumL30L4NZE~Q__&Key-PairId=APKAJLOHF5GGSLRBV4ZA
Grayson, B., Rupley, J., Zuraski, G. Z., Quinnell, E., Jiménez, D. A., Nakra, T., … &
Ghiya, A. (2020, May). Evolution of the samsung exynos cpu microarchitecture. In 2020
ACM/IEEE 47th Annual International Symposium on Computer Architecture
(ISCA) (pp. 40-51). IEEE.https://ieeexplore.ieee.org/abstract/document/9138988
Han, S. H., Lee, J., Edvardsson, B., & Verma, R. (2021). Mobile technology adoption
among hotels: Managerial issues and opportunities. Tourism Management
Perspectives, 38,
100811.https://www.sciencedirect.com/science/article/abs/pii/S2211973621000246
Mohammad, A. S., & Pradhan, M. R. (2021). Machine learning with big data analytics
for cloud security. Computers & Electrical Engineering, 96,
107527.https://www.sciencedirect.com/science/article/abs/pii/S0045790621004729
Glowik, M. (2016). Market Entry Strategies: Internationalization Theories, Concepts and
Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG
Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi. Walter de Gruyter GmbH
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Jung, S. C. (2014). The strategic management analysis of Samsung electronics company
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Project Presentation: Part 3
Marks: 10 Marks
Make a power-point presentation of your Project work mentioning all the above contents and
present in a group(All team members must participate((1).There must be minimum 10 slides in
the presentation with a good background design (0.5), readable font size and style with an
appropriate color(0.5).
Presentation must have the following format:
•
First slide: Group members name and Student id & Title of the Project (1)
•
Company Profile (1)
•
Strategies (1)
•
Technology Involved and Data Management (1)
•
Analysis of Existing System (1)
•
Evaluation and suggestions (1)
•
Conclusion (1)
•
References (1)
Useful links:
✓ http://www.nottingham.ac.uk/studentservices/documents/planning-and-preparing-to-writeassignments.pdf
✓ APA reference system https://student.unsw.edu.au/apa
✓ About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml
✓ About plagiarism https://en.wikipedia.org/wiki/Plagiarism

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DescriptionSAMSUNG Table content 1) Executive Summary ………………………………………………………………………………………………….. 4 2) Organizational Profile ………………………………………………………………………………………………. 5 Organization Details ………………………………………………………………………………………………………. 5 Purpose …………………………………………………………………………………………………………………………. 5 Organizational Structure …………………………………………………………………………………………………. 5 3) Strategies …………………………………………………………………………………………………………………. 5 Technology Based Competitive Strategy……………………………………………………………………………. 5 Differentiation strategy …………………………………………………………………………………………………… 6 Innovation Strategy ………………………………………………………………………………………………………… 6 Scraping Strategy (most appropriate) ……………………………………………………………………………….. 6 4) Technology Involved…………………………………………………………………………………………………. 6 Hardware ………………………………………………………………………………………………………………………. 7 Software ……………………………………………………………………………………………………………………….. 7 Telecommunication ………………………………………………………………………………………………………… 7 Information Security ………………………………………………………………………………………………………. 8 Network ………………………………………………………………………………………………………………………… 8 Operating System ………………………………………………………………………………………………………….. 8 Cloud computing …………………………………………………………………………………………………………… 8 5) Data Management……………………………………………………………………………………………………… 8 Databases about Samsung ……………………………………………………………………………………………….. 9 Manual Data Management ………………………………………………………………………………………………. 9 Computerized Data Management …………………………………………………………………………………….. 9 Electronic Data Management …………………………………………………………………………………………. 10 6) Stakeholders …………………………………………………………………………………………………………… 10 Customers …………………………………………………………………………………………………………………….10 Employees …………………………………………………………………………………………………………………… 11 Suppliers………………………………………………………………………………………………………………… 11 Regulatory bodies…………………………………………………………………………………………………………. 11 7) Reference ……………………………………………………………………………………………………………….. 12 2|page SAMSUNG 1) Executive Summary Samsung is the topic of our project. Samsung is a multinational conglomerate global leader in technology and innovation. The demand for the company’s products is rising. Products made by the Samsung firm include Galaxy smartphones, computers, clocks, displays, televisions, audio equipment, refrigerators and many more products. The company’s purpose is to provide products and services that enhance the quality of life for people worldwide and create value for its stakeholders. Samsung has a hierarchical organizational structure and a diverse range of business units that focus on various sectors, including consumer electronics, telecommunications, and engineering. Some strategies that Samsung could use to gain a competitive advantage include expanding into new markets, investing in research and development, and building strong brand awareness. To improve the organization’s performance, Samsung could focus on increasing efficiency and productivity, diversifying its product offerings, and adopting new technologies. Samsung’s IT infrastructure includes hardware, software, and telecommunication systems that store and process data, host applications, and connect devices. The company also has robust measures to protect against cyber threats and ensure the security of its information. Samsung uses various data management methods, including data warehouses, data lakes, and analytics tools. Samsung’s information system stakeholders could include customers, employees, shareholders, suppliers, and regulatory bodies. Samsung’s current system has achieved significant success in supporting various business functions. However, there are still some areas for improvement, particularly in data privacy and security and data integration and interoperability. One potential system that could help Samsung solve its main problems is a centralized data platform that improves data integration and interoperability, enhances data security and privacy, and enables the company to gain a holistic view of its operations and make informed decisions based on data-driven insights. 3|page SAMSUNG 2) Organizational Profile Organizational Details Samsung is a multinational conglomerate headquartered in Samsung Town, Seoul, South Korea. The company was founded in 1938 by Lee Byung-Chul as a trading company. Over the years, it has diversified its business into various sectors, including consumer electronics, telecommunications, and engineering. Samsung is one of the world’s largest technology companies known for its innovative products and services. Purpose The purpose of Samsung is to be a global leader in technology and innovation, providing products and services that enhance the quality of life for people worldwide. The company aims to create value for its stakeholders, including shareholders, employees, customers, and society. Organizational Structure Samsung’s hierarchical organizational structure has a clear command chain and authority levels (Grayson et al., 2020). The company is divided into several business units, each responsible for a specific product or service. Each business unit is led by a president or CEO, who reports to the overall CEO of the company. Below the CEOS are various vice presidents and other managerial staff who oversee various departments and functions within the business unit. 3) Strategies Technology Based Competitive Strategy Expanding into new markets is a strategy that Samsung could use to gain a competitive advantage by increasing its customer base and revenue streams (Park, 2022). It involves entering new geographic regions or industries, or product categories. For example, Samsung has recently 4|page SAMSUNG expanded into the healthcare market by developing wearable fitness devices and telemedicine technologies. Differentiation strategy Investing in research and development is another strategy that Samsung could use to gain a competitive advantage. By allocating resources toward developing new technologies, Samsung can stay ahead of the curve and offer products that meet its customers’ evolving needs and preferences. Therefore, this helps the company to maintain its market position and differentiate itself from competitors. Innovation Strategy To improve the organization’s performance, Samsung could focus on increasing efficiency and productivity by streamlining operations, automating processes, and adopting new technologies (Han et al., 2021). Therefore, this could involve implementing new systems and tools to optimize logistics, supply chain management, and other vital functions. Diversifying its product offerings is another strategy that Samsung could use to improve performance. It involves expanding into new industries or offering a more comprehensive range of products within its existing markets. Samsung could improve performance by adopting new technologies, such as artificial intelligence, the Internet of Things, and blockchain, which can help the company to increase efficiency and stay ahead of competitors. Scraping Strategy. (most appropriate) Samsung uses a price-scraping tactic with reference to its mobile phones. When there is a new release and there is a lot of client demand, the cost is determined to make the maximum money. As initial interest wanes, Samsung is altering the price points to attract more users. 4) Technology involved 5|page SAMSUNG Samsung’s IT infrastructure is crucial in the company’s operations and is highly advanced and sophisticated. The data systems they developed allowed Samsung’s marketing division to more precisely target their target market and offer their most recent products and services. Hardware The hardware component of the IT infrastructure includes servers, storage systems, and networking equipment that are used to store and process data, host applications, and connect devices (Mohammad & Pradhan, 2021). These hardware systems are typically located in data centers or other secure locations and are designed to be highly reliable and scalable to meet the company’s growing demand. Software Samsung’s IT infrastructure includes various software systems to manage operations, customer relationships, and data analysis. These systems may include enterprise resource planning (ERP) systems, which allow the company to manage its finances, supply chain, sales, and other essential business functions in a centralized and efficient manner. Customer relationship management (CRM) systems are also used to manage customer interactions and data throughout the customer lifecycle, including marketing, sales, and customer service. Business intelligence tools analyze and interpret data from various sources to generate insights and inform decision-making. Telecommunication Samsung’s IT infrastructure also includes a robust telecommunication network that enables the company to connect with customers, partners, and employees across the globe. The company uses various technologies, such as satellite, broadband, and mobile networks, to provide reliable and high-speed connectivity. These technologies allow Samsung to communicate with its stakeholders, share information, and collaborate effectively, regardless of location. 6|page SAMSUNG Information Security To protect against cyber threats and ensure its information security, Samsung has implemented various measures, such as firewalls, encryption, and security protocols (Anthi et al., 2019). The company also has a dedicated team of cybersecurity experts who monitor and protect against potential threats. These measures help to safeguard Samsung’s information and protect its stakeholders from unauthorized access or data breaches. Network Other elements of Samsung’s IT infrastructure include networks for communication and collaboration, such as email, video conferencing, and instant messaging systems. These tools enable Samsung’s employees to stay connected and work together effectively, regardless of location. Operating system A part of Samsung’s firmware is the Android operating system, which serves as the user interface and manages the resources and functions of the device. The company’s middleware combines with an organization’s existing architecture. Some of the company’s computers operate on the Windows operating system, while others run on the ChromeOS operating system. Cloud computing Customers may store and view data on a single centralized server or network with Samsung’s most recent cloud computing equipment, reducing the number of servers and allaying concerns about data loss or theft. 7|page SAMSUNG 5) Data Management Samsung uses various methods to manage and process data, including data warehouses, data lakes.A data warehouse is a centralized repository of structured data used to support business intelligence and analytics. Samsung’s data warehouse stores large amounts of data from various sources, such as transactions, customer interactions, and operational data, and enables the company to perform data analysis and generate reports.A data lake is a centralized repository of structured and unstructured data that supports big data analytics (Thomas & Nair, 2020). Samsung’s data lake stores large amounts of data from various sources, such as social media, sensor data, and machine learning models, and enables the company to perform data analysis and extract insights. The following illustrations show the three primary data management techniques utilized by the Samsung . Manual Data Management This data processing strategy requires human presence at each stage. People gather, clean, sort, and process data by hand rather than utilizing technology or automated processes. Advantage It is a simple procedure that does not need for special equipment. Disadvantage This ineffective way is more expensive in terms of labor, produces more errors, and requires a lot of time. Computerized Data Management 8|page SAMSUNG The data processing makes use of hardware and other computerized methods. Examples of this kind of machinery include calculators, typewriters, and printing machines. This method may be applied to several straightforward data processing tasks. Advantage This method yields more accurate results as compared to manually entering the data. Disadvantage The process has become more challenging as the volume of data has increased. Electronic Data Management The most latest software and technologies are employed for data processing. To produce the intended result, the program reads data and modifies it in accordance with predefined criteria. Advantage It is the simplest and most accurate way to get reliable results. Disadvantage The most expensive choice is this one. 6) Identify the Stakeholders Customers Customers are a significant stakeholder group affected by the company’s information system. Samsung’s information system supports various customer-facing activities, such as 9|page SAMSUNG marketing, sales, and customer service (Aboueldahab, 2022). For example, the company’s CRM system is used to track customer interactions and preferences, which can help the company to tailor its products and services to meet customer needs. Employees Employees are another stakeholder group affected by the company’s information system. The company’s information system supports various employee-facing activities, such as HR, payroll, and communication. For example, the company’s ERP system manages employee records and benefits, and various collaboration tools enable employees to work together effectively. Suppliers The company’s information system impacts shareholders through the various financial activities that it supports, such as accounting, budgeting, and reporting. For example, the company’s enterprise resource planning (ERP) system may track financial transactions and generate reports for shareholders. Similarly, suppliers are affected by the company’s information system through the various supply chain activities that it supports, such as sourcing, procurement, and logistics. For example, the ERP system may manage supplier relationships and track inventory levels. Essentially, the company’s information system plays a significant role in financial and supply chain management, which can impact shareholders and suppliers. Regulatory bodies Regulatory bodies are the final stakeholder group affected by the company’s information system. Samsung is subject to various regulations relating to data privacy, cybersecurity, and other areas, and the company’s information system ensures compliance with these regulations. 10 | p a g e SAMSUNG For example, the company’s information system includes various security measures to protect against cyber threats and ensure the confidentiality of sensitive data. Analysis of Existing Systems One critical problem with Samsung’s existing system is the potential for data privacy and security issues. As a global company that handles large amounts of sensitive data, Samsung is exposed to various cyber threats, such as hacking, data breaches, and ransomware attacks. The company has implemented various security measures, such as firewalls, encryption, and security protocols, to address this problem. It has a dedicated team of cybersecurity experts who monitor and protect against potential threats. However, the evolving nature of cyber threats means that the company must constantly update and improve its security measures to avoid potential threats. Another critical problem with Samsung’s existing system is the potential for data silos and limited data sharing. As a large and complex organization, Samsung has multiple business units and functional departments that may store and use data differently. Therefore, this leads to data silos and limited data sharing, hindering the company’s ability to gain a holistic view of its operations and make informed decisions based on data-driven insights. The company is working to improve data integration and interoperability across its various systems and departments to address this problem. One challenge is the company’s IT infrastructure and information systems complexity. As a large and global organization, Samsung has a complex network of systems and technologies that support various business functions. This complexity can make it challenging to manage and maintain the systems and integrate new technologies and systems. Another challenge is the need for continuous improvement and innovation. In today’s rapidly changing business environment, companies must continuously update and improve their systems to stay competitive and meet the changing needs of their customers. Samsung will need to invest in and adopt new technologies and approaches to ensure that its systems remain effective and efficient. 11 | p a g e SAMSUNG In addition, there may be challenges related to the user experience and adoption of the company’s systems. If the systems are easy to use or meet users’ needs, this could lead to low adoption and reduced efficiency. Samsung will need to consider the user experience and ensure that its systems are easy to use and meet the needs of its employees and customers. In terms of information systems, Samsung uses various systems to support various business functions. The following are important elements of the infrastructure for information Systems: • Transaction processing systems (TPS) support various operational activities, such as sales, inventory management, and payroll.To maximize transactional expertise, the company uses an SSD-based online transaction processing system. The finisher frequently encounters these kinds of systems: ▪ SSD by Micron: 12,491 IOps ▪ Seagate SAS HDD: 672 IOps ▪ Seagate SSD :15,603 IOps ▪ Samsung SSD :17,567 IOps In real-time, online analytical processing (OLAP), and online transaction processing (OLTP) computers like Samsung’s, the most pressing issues are data storage and capability. It is extremely difficult to effectively respond in real time to huge numbers of random requests for data to be viewed or produced. To update datasets from numerous processes in real time, the system should progress through real-time transaction procedures. • Enterprise resource planning (ERP) systems support various business functions, such as finance, HR, and supply chain management. An Enterprise Resource Planning (ERP) system oversees Samsung’s day-to-day business operations.SAP-HANA, also known as the Enterprise Management System, is Samsung Corporation’s primary ERP platform. It is a digital auditing system that businesses use. The computers were made and designed to store a lot of company data, like stock exchange and availability. 12 | p a g e SAMSUNG Samsung’s Next Generation – Enterprise Resource Planning (N-ERP) system was developed in conjunction with SAP and Samsung Solid State Drives (SSDs) are frequently used as backups to speed up data migration between the host and focal repository SDS. This serves as a business platform that will facilitate the company’s next decade of innovation. Thanks to the N-ERP, we were able to encourage innovation in accordance with the most recent company plan. • Functional area information systems support specific business functions, such as marketing, sales, and customer service. There are numerous functional divisions at Samsung. However, as part of their data protection policy, they do not disclose this information. However, the company communicates regularly with a significant number of stockholders to fulfill its social responsibility as a global leader in business. The company works with investors in a variety of ways to manage their goals and build long-term business relationships. The company concentrates on five major economic sectors as a result: semiconductors, multimedia, digital applications, global, and connectivity and the ICDS system. • Business intelligence systems are used to support data analysis and decision-making. In 2011, the company launched its Samsung Mobile Industry Intelligence (BI) Platform with the intention of developing and maintaining management service offerings for the company. Utilizing the business system, application, and products’ (SAP) Business Objectives Software, all employees have unrestricted access to data pertaining to revenue, BI reports, products, customers, and other aspects of the business from any mobile devices that are associated with the organization. In contrast, the system requires significant expansion to utilize the most recent artificial intelligence software functions. • Decision support systems (DSS) are used to support problem-solving and decision-making. Development decisions are made by the organization using data from the Decision Support System. In order to digitalize environmental, health, and safety (EHS) phases, the 13 | p a g e SAMSUNG organization collaborates with the Decision Support System (DSS) company. These phases enable the company to digitalize business hazard and other management phases. DSS, on the other hand, broke an agreement in a recent incident. Samsung has been suggested to use a distinct cloud-based forum for risk assessment by other businesses. The time-frequency assets of the carrier are allocated to either NR or Long Term Evolution (LTE) based on traffic demands. The term “dynamic spectrum sharing Decision Support System” (DSS) refers to this type of allocation. System Evaluation Samsung’s current system is a partial success. While the company has a highly advanced IT infrastructure and information systems that support various business functions, some areas could still be improved. One reason for this partial success is the potential for data privacy and security issues. While Samsung has implemented various security measures to protect against cyber threats, there is always a risk that sensitive data could be accessed or misused, particularly given the evolving nature of cyber threats. Another reason for this partial success is the potential for data silos and limited data sharing, which can hinder the company’s ability to gain a holistic view of its operations and make informed decisions based on data-driven insights. Improving data integration and interoperability across the company’s various systems and departments could help to address this issue. Overall, Samsung’s current system has successfully supported various business functions and enabled the company to operate globally. However, there are still some areas for improvement, particularly in data privacy and security and data integration and interoperability. Samsung Electronics recently announced the opening of its national and central offices in China, East Asia, and Southwest Asia with the implementation of its N-ERP (Next Generation Enterprise Resource Planning) systems. Samsung is now implementing N-ERP, an improved version of their G-ERP system (Global ERP). It has been deemed a successful strategy due to its capacity to handle the company’s extensive global footprint, which comprises production 14 | p a g e SAMSUNG facilities and sales offices. Samsung would progressively roll out the system. System errors or failures may have an impact on the business intelligence and enterprise resource planning systems. Finally, a failure of the Decision Support Systems may be caused by the issue with the data center. More backup systems must therefore be installed at various locations. Suggestions for the Company One potential benefit of implementing a centralized data platform like the Samsung Data Hub is improving data integration and interoperability across the company. With data silos and poor data sharing being common issues in many organizations, a centralized data platform can help to break down these barriers and facilitate the flow of data between departments and systems. It leads to better coordination and collaboration and more efficient and effective operations. Another key feature of the Samsung Data Hub is its data governance capabilities. By implementing tools and processes to ensure data quality, security, and compliance, the Data Hub could help the company mitigate the risks associated with data management. Therefore, this includes data cleansing and validation tools and data security and privacy measures to protect the company’s data from external threats. Finally, the Data Hub could provide a range of analytics and visualization tools that allow users to analyze and understand data in new ways. It includes machine learning algorithms, artificial intelligence, and business intelligence tools, all of which could help the company gain insights into its operations and identify areas for improvement. By leveraging these tools, the company could uncover new opportunities for growth and innovation and improve its overall competitiveness in the marketplace. Overall, the Samsung Data Hub could be a valuable tool for the company, helping to improve data integration, security, and analytics capabilities. By providing a centralized data management and analytics platform, the Data Hub could help the company get a more comprehensive and accurate view of its operations and customers, leading to more informed and data-driven decision-making. 15 | p a g e SAMSUNG Conclusion In conclusion, Samsung is a global leader in technology and innovation, with a diverse range of products and services that enhance the quality of life for people worldwide. Despite fierce competition from businesses selling the same items, Samsung has managed to establish itself in the market. The company has a highly advanced IT infrastructure and information systems that support various business functions and enable it to operate globally. However, there are still some areas for improvement, particularly in data privacy and security and data integration and interoperability. A centralized data platform could be a valuable solution to help Samsung solve its main problems and improve its performance. By improving data integration and interoperability, enhancing data security and privacy, and enabling the company to gain a holistic view of its operations, the Samsung Data Hub could help the company to make informed decisions based on data-driven insights and stay ahead of competitors. 16 | p a g e SAMSUNG 7) Reference Aboueldahab, W. (2022). The Impact of Innovative Mobile Customer Relationship Management (mCRM) Processes on Customer Satisfaction of Samsung, Dubai, UAE (Doctoral dissertation, University of Worcester).http://eprints.worc.ac.uk/12663/ Anthi, E., Williams, L., Słowińska, M., Theodorakopoulos, G., & Burnap, P. (2019). A supervised intrusion detection system for smart home IoT devices. IEEE Internet of Things Journal, 6(5), 9042-9053.https://ieeexplore.ieee.org/abstract/document/8753563 Grayson, B., Rupley, J., Zuraski, G. Z., Quinnell, E., Jiménez, D. A., Nakra, T., … & Ghiya, A. (2020, May). Evolution of the samsung exynos cpu microarchitecture. In 2020 ACM/IEEE 47th Annual International Symposium on Computer Architecture (ISCA) (pp. 40-51). IEEE.https://ieeexplore.ieee.org/abstract/document/9138988 Han, S. H., Lee, J., Edvardsson, B., & Verma, R. (2021). Mobile technology adoption among hotels: Managerial issues and opportunities. Tourism Management Perspectives, 38, 100811.https://www.sciencedirect.com/science/article/abs/pii/S2211973621000246 Mohammad, A. S., & Pradhan, M. R. (2021). Machine learning with big data analytics for cloud security. Computers & Electrical Engineering, 96, 107527.https://www.sciencedirect.com/science/article/abs/pii/S0045790621004729 Park, Y. W. (2022). Ambidextrous Global Strategy for Emerging Markets: Toward Responsive Market Competitiveness. In Ambidextrous Global Strategy in the Era of Digital Transformation (pp. 23-34). Springer, Singapore.https://link.springer.com/chapter/10.1007/978-981-19-2627-3_2 Thomas, K., & Nair, P. S. (2020). Data Lake: A Centralized Repository.https://d1wqtxts1xzle7.cloudfront.net/64569570/IRJET-V7I5568libre.pdf?1601534578=&response-contentdisposition=inline%3B+filename%3DIRJET_Data_Lake_A_Centralized_Repository.pdf &Expires=1672533520&Signature=WuoQ65RaSLb4QQAkaCsCp8OZKI5jgtO4pF2by2PeLsBQoh9l8zWZY0-WMGsgwAFoHpIQm3ndYxE3jpBux9fKw0xEAGjnHLeY6geR1kj17 | p a g e SAMSUNG dJMoKDyFTMjRmcuBfyWyRdDzWeWe7XZsHb36VVLquCv00kbZRQMylDiVHJ4x2 JFd8x0MGw1jkDFzYbm~Ln08~zYanp5k6rCL7KG3K81s4r4KJk39Gckbd~giSLe~Pv2q~Of9KfBNq6nIKNytpRqiiAvAmASm5R7ZJ~3d5ZU03E6U4~vlrnjshrRLnjspvGWkdG0 wgB56vN9CgK90y6KhsEznivTYHjumL30L4NZE~Q__&Key-PairId=APKAJLOHF5GGSLRBV4ZA Grayson, B., Rupley, J., Zuraski, G. Z., Quinnell, E., Jiménez, D. A., Nakra, T., … & Ghiya, A. (2020, May). Evolution of the samsung exynos cpu microarchitecture. In 2020 ACM/IEEE 47th Annual International Symposium on Computer Architecture (ISCA) (pp. 40-51). IEEE.https://ieeexplore.ieee.org/abstract/document/9138988 Han, S. H., Lee, J., Edvardsson, B., & Verma, R. (2021). Mobile technology adoption among hotels: Managerial issues and opportunities. Tourism Management Perspectives, 38, 100811.https://www.sciencedirect.com/science/article/abs/pii/S2211973621000246 Mohammad, A. S., & Pradhan, M. R. (2021). Machine learning with big data analytics for cloud security. Computers & Electrical Engineering, 96, 107527.https://www.sciencedirect.com/science/article/abs/pii/S0045790621004729 Glowik, M. (2016). Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi. Walter de Gruyter GmbH & Co KG. Jung, S. C. (2014). The strategic management analysis of Samsung electronics company through the generic value chain model. International Journal of Software Engineering and Its Applications, 8(12), 133–142. 18 | p a g e Project Presentation: Part 3 Marks: 10 Marks Make a power-point presentation of your Project work mentioning all the above contents and present in a group(All team members must participate((1).There must be minimum 10 slides in the presentation with a good background design (0.5), readable font size and style with an appropriate color(0.5). Presentation must have the following format: • First slide: Group members name and Student id & Title of the Project (1) • Company Profile (1) • Strategies (1) • Technology Involved and Data Management (1) • Analysis of Existing System (1) • Evaluation and suggestions (1) • Conclusion (1) • References (1) Useful links: ✓ http://www.nottingham.ac.uk/studentservices/documents/planning-and-preparing-to-writeassignments.pdf ✓ APA reference system https://student.unsw.edu.au/apa ✓ About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml ✓ About plagiarism https://en.wikipedia.org/wiki/Plagiarism Purchase answer to see full attachment

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