Pitch

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Your task is to develop a marketing strategy for the entertainment brand: Disneyland

Specifically, based on its offering, you are required to:
Develop a branding strategy
Develop the right promotion strategy based on the promotional mix

To accomplish these tasks, you will need to do research on the brand to understand its offering and the target audience. The developed positioning and branding strategies must be able to differentiate your chosen brand from its competitors.

In this entertainment marketing pitch, you need to:
Describe the key capabilities of the selected entertainment brand
Conduct an audience analysis and state your target audience
Identify your competitive advantage and conduct a competitive analysis
Describe how you intend to shift the entertainments brand current position
Showcase three creative strategies designed to shift the market position

Your task is to develop a marketing strategy for the entertainment brand: Disneyland Specifically, based on its offering, you are required to: Develop a branding strategy Develop the right promotion strategy based on the promotional mix To accomplish these tasks, you will need to do research on the brand to understand its offering and the target audience. The developed positioning and branding strategies must be able to differentiate your chosen brand from its competitors. In this entertainment marketing pitch, you need to: Describe the key capabilities of the selected entertainment brand Conduct an audience analysis and state your target audience Identify your competitive advantage and conduct a competitive analysis Describe how you intend to shift the entertainments brand current position Showcase three creative strategies designed to shift the market position

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