The ABC Model emphasizes the interrelationships among knowing

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The ABC Model emphasizes the interrelationships among knowing (cognition), feeling (affect), and doing (behavior) in forming attitudes. The Hierarchy of Effects specifies a fixed sequence of steps occurs en route to an attitude. Sometimes it starts with cognition. Other times it starts with a behavior or affect. It just depends on the type of decision making (cognitive, habitual, or affective; see Chapter 2) that is taking place.

For your post, provide a personal example of a time you used habitual or affective decision making. Which hierarchy was involved? Briefly explain what occurred at each step. How involved were you in the decision making process? Why? Use BOLD type for the type of decision making, related hierarchy, and level of involvement (see example below).

The ABC Model emphasizes the interrelationships among knowing (cognition), feeling (affect), and doing (behavior) in forming attitudes. The Hierarchy of Effects specifies a fixed sequence of steps occurs en route to an attitude. Sometimes it starts with cognition. Other times it starts with a behavior or affect. It just depends on the type of decision making (cognitive, habitual, or affective; see Chapter 2) that is taking place. For your post, provide a personal example of a time you used habitual or affective decision making. Which hierarchy was involved? Briefly explain what occurred at each step. How involved were you in the decision making process? Why? Use BOLD type for the type of decision making, related hierarchy, and level of involvement (see example below).

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