Understanding Conscious Business Ethics Discussion

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I’m working on a business writing question and need an explanation and answer to help me learn.

From Chapters 1 and 2 of the Conscious Business Ethics reading, write three thoughtful questions you have regarding the reading. Next, write the page number from which each of your three questions arise. Finally, write a thoughtful response to each of your three questions, answering why you seek to know an answer to the particular question (How will it benefit you?).CHAPTER 1
Ethics
Meaning
I cannot teach anybody anything, I can only make them think.
—Socrates
In its broadest conception, ethics can be understood as how you choose to live your life, the
interaction between you and your environment, the art of living. Think about that for a moment.
Ethics is about the relationship you have with life. What could be more fundamental, more
profound, more worthy of your attention than that? Ethics is how you choose to live your life. It’s
the relationship you want to have with life. This is fundamental and you have a choice. When I
truly grasped the greater meaning of what ethics was really about, it fundamentally altered the
way I approached my job as a professor of business ethics.
Me
The secret to a good life can fit on the fingers of one hand: fun, cool, nice, happy, real.
When I applied to Davidson College, I was required to write a personal statement about myself.
At that point in space and time, I described my 18-year-old self as a combination of David
Letterman and Carl Sagan (Figure 1.1).
I didn’t realize it then, but I was describing two perspectives (out of three) that Plato utilized to
describe the transcendent nature of our life experience: the Beautiful via David Letterman (I felt
that my interaction with life should be fun and was drawn toward a playful and enjoyable
approach) and the True (an accurate perspective of the context within which I found
myself—this infinite universe). What I was unable to realize at the time was the profound value
of Sagan’s moral perspective on life and humanity (the Good) that has remained with me to this
day. I had dreams of becoming a (funny) astrophysicist and enjoying my work, satiating my
curiosity by understanding my context and, consequently, benefiting others. That last part is the
Good, the third perspective Plato utilized to describe existence. Unfortunately, it took me a bit
longer to fully understand my relationship to that concept. This book is ultimately the result of
that journey.
Figure 1.1 Davidson College application essay
I never did become an astrophysicist, my Freshman year calculus course thankfully averted that
path. Instead, I got Juris Doctor from the beautiful University of Virginia, based in part on an
essay demonstrating my service toward others and wanting to amplify that post-JD. During my
legal career, I recalled with fondness that essay I wrote for college, and wondered why the
context I was seeking to understand (the legal system) seemed so much less fun (beautiful)
than what I imagined at age 18. So took some time figuring out what I could do, given my skill
set. I remembered that the most fun I had enjoying understanding context was when I was a
freshman at Davidson making it my top priority to take the well-reviewed course in Astronomy
taught in an interdisciplinary manner by Professor Bob Manning. It was a marvelous topic taught
in a marvelous manner by a marvelous professor. It was fun, I believed this topic I was
interested in was meaningful, and it was an understanding of the ultimate context within which
we find ourselves. I also pursued philosophy courses with vigor and created an independent
study titled: Consciousness and Artificial Intelligence. Remarkably, both these topics are of
critical import in the world today.
After practicing law for a number of years, I felt the desire for a career better suited to my
interests. Given the skillset I possessed, based on the decisions I made that resulted in my past
experiences, I sought to reconnect with that memory that resided within my beliefs. After much
research, I found a job on which to aim my intention: a college professor. I could envision myself
enjoying my work and helping others by sharing my perspective on a particular context; that’s
significant because it is a place I would consciously choose to spend a significant amount of my
time. Fortunately, I became a professor and loved my job, though I was constrained by the
context of my expertise (law), and sought to expand that to an area I enjoyed more, technology,
by obtaining a Masters in Information Systems. This expanded the context of my teaching and
research by forcing me to focus my attention on the interaction between two different
perspectives, to look at how they informed each other and, more importantly (and subtly), to
look at a larger context within which both were contained.
As fortune would have it, I was compelled early on to teach Business Ethics and as I began to
realize the larger context that I was able to teach outside of either law or technology, I was
drawn to it. Slowly but surely, I came to realize that this was the ultimate context within which
law and technology were both subsumed. This understanding isn’t initially obvious, of course,
but with focused attention, a powerful intention, and practice, this understanding emerged over
time. In what I’ve come to understand as a very intriguing occurrence, whereas as a college
freshman I thought the greatest context was our external universe, I now know it is our inner
consciousness that is the greatest context one could hope to envision. It informs both ourselves
and our context via where we choose to focus our intention, which will bring our attention and
resulting actions along with it.
How does that understanding emerge from a study of business ethics? As simply and directly as
I can state it: ethics strives toward an ideal interaction with whatever context you find yourself.
The intent of ethics is to answer the question: how should one live their life? Business ethics is
the subsidiary question of how should one live their life within the smaller context of business
(which is subsumed within the larger context of one’s life). What I find intriguing is that this is
exactly the opposite direction toward which I pointed my attention as a freshman at Davidson
with aspirations of becoming an astrophysicist examining the infinite universal context within
which we find ourselves. The orientation of ethics forced me to gradually realize, by degrees,
that the proper focus of one’s attention should be an internal orientation.
You
Some see, some see when shown, some don’t see.
—Leonardo Da Vinci
This book is about you. It’s about the choices you make to determine the life you experience.
There exists, within the field of business ethics, a well-established path to a joyous, flourishing
life experience, and it is the intention of this text to demonstrate to your reasoning mind why this
is so and how to effectuate that life.
A primary purpose of this text is to assist the reader in developing the habit of thinking, via the
proper application of reason, for themselves. Everything that follows is based on reason. This is
a journey aimed toward wisdom, by application of reason from selfish to selfless, from egoistic
to altruistic, from mine to kind. Selfishness is a conditioned aspect of our instinctual selves and
through self-development, it can be modified toward better intentions.
An excellent question for you to ask yourself before embarking on any intended course of action
is, “Why?” For starters you might want to ask yourself why you are reading this text? You may
be a business professional seeking a practical understanding of business ethics, a student
reading this text because it is required for a course, a professor considering this for adoption, or
a curious person who finds the title interesting. Regardless of which perspective you’re coming
from, what’s fascinating is that the ultimate reason given by each of these various perspectives
is ultimately the same!
Take the perspective of a student. You may respond that it is a required text for a course you’re
enrolled in. But don’t stop there. The “why?” behind the “why?” is a critical question to ask until
you come to some sort of grounded original cause. You should continue to ask the question until
you find the ultimate goal toward which all your actions are aimed. For instance, after noting that
the text was required reading for a course, you may then note that you need the course to
graduate. When asked why you wish to graduate, you may say to get a good job. When asked
why you want a good job, you may reply, “So that I can make good money.” Many people stop
their inquiry here and assume that money is their ultimate aim. But pressed further, people tend
to note that they want to earn good money so they can provide for themselves and their family.
When asked why they wish to provide this, the usual response is to enjoy their life.
What should not surprise you is that this is the ultimate answer to “why?” that human beings
have given for centuries regarding what ultimately motivates their actions: to have a good life
experience. Ethics is the field that provides the answer regarding “how” to make this happen,
business is one of its contexts. The key is to: Think for Yourself!
CHAPTER 2
Business Ethics
Meaning
Using the phrase business ethics might imply that the ethical rules and expectations are
somehow different in business than in other contexts. There really is no such thing as business
ethics. There is just ethics and the challenge for people in business and every other walk in life
to acknowledge and live up to basic moral principles like honesty, respect, responsibility,
fairness and caring.
—Michael Josephson
Prior to embarking on our exploration of business ethics theories, models, and application in
your practice, it is critical to define both terms: “business” and “ethics.” Given the power and
prevalence of business in modern culture, business ethics is a critically important concept in
society today. Business can be understood as the contextual system within which you choose to
interact.
The environment of business is an entity we choose to engage with on a regular basis. It is also
a component of the larger system of the planet within which it is contained, and the even larger
system of the natural universe within which we are all contained. One key of systems thinking is
to realize that business is a subtext within the larger context of your life. Another is to realize
that your overall intention toward life should remain constant in whatever contextual system you
find yourself.
Next, we must define the word ethics. Ethics covers the critical arena of how you choose to live
your life; in other words, how you choose to interact with whatever context you find yourself
within at any point in space and time. This interaction with your context takes place via your
perception. One component of this interaction is the action that you choose to take in the
external world. Another component of this interaction is how you interpret the data you perceive.
This is a function of your reasoning mind and it ultimately determines both the perspective you
have of the world and the unseen intention you bring to bear upon it. Ethics can be understood
as how you choose to engage the world around you, your relationship to your context. What
intentions and actions do you bring to bear upon your external context? How do you perceive
the reactions of the system within which you acted? These are the questions you should engage
to truly understand the profound nature of ethics.
Thus, stated most simply, business ethics can thus be understood as how you choose to
interact within the contextual business system. Once we realize the fundamental nature of
business ethics, how we relate to the business context, we can see the vast number of
opportunities to instill the knowledge in both ourselves and others. An obvious application of the
conscious business ethics (CBE) approach would be teaching business students at any level,
from high school, to college, to graduate programs. This material is ideal for providing the
knowledge necessary for individuals at any of these levels to grasp a fundamental
understanding of the nature of business ethics and how they can personally apply it to their own
lives.
A key target audience for the concepts contained in this text would be CEOs, business
managers, and entrepreneurs. The CBE model provides a foundation upon which these
individuals can build their organization or their division of the company. Those leaders who,
pursuant to the principles of positive organizations, seek human flourishing as an ideal goal
would be wise to incorporate the CBE concept into their approach. Further applications of the
CBE approach include coaches who wish to instill characters in the individuals under their
charge.
Another obvious application of this material is corporate ethics training programs. Ethics
personality measures are widely employed in organizational settings in order to gain a better
understanding of the human beings companies seek to employ. CBE can be utilized as a tool
that allows those who pass through the filter of these personality measures to strive for ideals
that can result in human flourishing. Analysis of employee moral development is another
measure that is presently utilized in this regard. The foundation laid by Kohlberg in this field
(discussed later) can be made more practical with the use of the CBE model. Finally, some
organizations attempt to demonstrate to employees what managers’ expectations are via a
benchmark to an ideal employee. Clearly, the CBE model could provide a foundational
framework toward which employees could strive. Additionally, any individual who is motivated
and desires to truly engage with the world in a way that leads to a good, flourishing life
perspective would be wise to seek out and apply the knowledge contained herein.
Perspective and Context
Values are social norms—they’re personal, emotional, subjective, and arguable. All of us have
values. Even criminals have values. The question you must ask yourself is: Are your values
based upon principles? In the last analysis, principles are natural laws—they’re impersonal,
factual, objective and self-evident. Consequences are governed by principles and behavior is
governed by values; therefore, value principles!
—Stephen Covey
Having now understood the import of the terms “business” and “ethics,” let’s examine two critical
components involved in every business ethics (or any other) decision you will ever make:
perspective and context. We will examine each of these concepts in order to provide a greater
understanding of business ethics.
Perspective can best be understood as your mindset, the present state of mind that you bring to
bear upon any interaction you ever have. It is the internal point of view from which you observe
the world. Your perspective can change in a moment based on sudden insight, but it’s often set
fairly early in life and rarely expand beyond those self-imposed limitations. Consequently, most
people’s mindsets have become a limited habituated pattern. Significantly impacted by ideas
introduced during childhood experience, these become beliefs that inform one’s perspective and
influences one’s interaction with the world for the rest of their lives. The experiences you have
inform the perspective that you create, and it is from this position that you observe the world and
decide how to interact with it.
Your context can be understood as your setting, the world. Realize that your context changes as
you go about your day; you may be at a school one moment, a grocery store the next, and your
place of employment after that. All of these settings represent a different context, each of which
is a subset of the greater context of your life. When it comes to interaction with these various
contexts, many people choose to temporarily alter their perspective by playing a different role in
many of the settings they encounter. This causes them to interact differently with their world
than they would normally since they are perceiving the world from a different perspective, that
being the role they are playing. The roles each of us choose to play not only affect how we
perceive the world, they also affect how others interact with the world.
The Business Ethics Triad
The pursuit of beauty is the aesthetic function of societies … most would agree that at least
developed societies have made scientific, technological, economic and educational progress.
Fewer, but still some would argue that ethical-moral progress has also been made. However,
hardly anyone would argue that we have made significant aesthetic progress: that we can either
produce better art or appreciate natural or man-made beauty more than our predecessors. The
pursuit of beauty is directed at promotion. The formulation of ideals, inspiring their pursuit, and
providing rewards for engaging in that pursuit.
—Russell Ackoff
There are two sides to everything: an inside and an outside; there is also the interaction
between them. When approaching any business ethics decision, there are three primary
components whose interactions you should be aware of. It is the interaction of these that
ultimately create your life experience within the business system (Figure 2.1). The first, and
most important, component of business ethics is you. You are one reading this book. You are
the one making the decisions about which I am writing. You are the essential component of your
life and you get to choose how you wish to engage with the world at large and business in
particular.
Figure 2.1 The business ethics triad
The second component of import is business. This is the context within which you will be
interacting. You will become a component of the business system, which is, of course, a subset
of the larger natural system of the Earth and universe at large. The third essential component is
ethics, how you choose to interact with the system. The choices you make to decide both your
intention and your action are critical for determining how the system will interact with you. It is
your interaction with this system that is the subject of the chapters that follow.

Purchase answer to see full
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I’m working on a business writing question and need an explanation and answer to help me learn. From Chapters 1 and 2 of the Conscious Business Ethics reading, write three thoughtful questions you have regarding the reading. Next, write the page number from which each of your three questions arise. Finally, write a thoughtful response to each of your three questions, answering why you seek to know an answer to the particular question (How will it benefit you?).CHAPTER 1 Ethics Meaning I cannot teach anybody anything, I can only make them think. —Socrates In its broadest conception, ethics can be understood as how you choose to live your life, the interaction between you and your environment, the art of living. Think about that for a moment. Ethics is about the relationship you have with life. What could be more fundamental, more profound, more worthy of your attention than that? Ethics is how you choose to live your life. It’s the relationship you want to have with life. This is fundamental and you have a choice. When I truly grasped the greater meaning of what ethics was really about, it fundamentally altered the way I approached my job as a professor of business ethics. Me The secret to a good life can fit on the fingers of one hand: fun, cool, nice, happy, real. When I applied to Davidson College, I was required to write a personal statement about myself. At that point in space and time, I described my 18-year-old self as a combination of David Letterman and Carl Sagan (Figure 1.1). I didn’t realize it then, but I was describing two perspectives (out of three) that Plato utilized to describe the transcendent nature of our life experience: the Beautiful via David Letterman (I felt that my interaction with life should be fun and was drawn toward a playful and enjoyable approach) and the True (an accurate perspective of the context within which I found myself—this infinite universe). What I was unable to realize at the time was the profound value of Sagan’s moral perspective on life and humanity (the Good) that has remained with me to this day. I had dreams of becoming a (funny) astrophysicist and enjoying my work, satiating my curiosity by understanding my context and, consequently, benefiting others. That last part is the Good, the third perspective Plato utilized to describe existence. Unfortunately, it took me a bit longer to fully understand my relationship to that concept. This book is ultimately the result of that journey. Figure 1.1 Davidson College application essay I never did become an astrophysicist, my Freshman year calculus course thankfully averted that path. Instead, I got Juris Doctor from the beautiful University of Virginia, based in part on an essay demonstrating my service toward others and wanting to amplify that post-JD. During my legal career, I recalled with fondness that essay I wrote for college, and wondered why the context I was seeking to understand (the legal system) seemed so much less fun (beautiful) than what I imagined at age 18. So took some time figuring out what I could do, given my skill set. I remembered that the most fun I had enjoying understanding context was when I was a freshman at Davidson making it my top priority to take the well-reviewed course in Astronomy taught in an interdisciplinary manner by Professor Bob Manning. It was a marvelous topic taught in a marvelous manner by a marvelous professor. It was fun, I believed this topic I was interested in was meaningful, and it was an understanding of the ultimate context within which we find ourselves. I also pursued philosophy courses with vigor and created an independent study titled: Consciousness and Artificial Intelligence. Remarkably, both these topics are of critical import in the world today. After practicing law for a number of years, I felt the desire for a career better suited to my interests. Given the skillset I possessed, based on the decisions I made that resulted in my past experiences, I sought to reconnect with that memory that resided within my beliefs. After much research, I found a job on which to aim my intention: a college professor. I could envision myself enjoying my work and helping others by sharing my perspective on a particular context; that’s significant because it is a place I would consciously choose to spend a significant amount of my time. Fortunately, I became a professor and loved my job, though I was constrained by the context of my expertise (law), and sought to expand that to an area I enjoyed more, technology, by obtaining a Masters in Information Systems. This expanded the context of my teaching and research by forcing me to focus my attention on the interaction between two different perspectives, to look at how they informed each other and, more importantly (and subtly), to look at a larger context within which both were contained. As fortune would have it, I was compelled early on to teach Business Ethics and as I began to realize the larger context that I was able to teach outside of either law or technology, I was drawn to it. Slowly but surely, I came to realize that this was the ultimate context within which law and technology were both subsumed. This understanding isn’t initially obvious, of course, but with focused attention, a powerful intention, and practice, this understanding emerged over time. In what I’ve come to understand as a very intriguing occurrence, whereas as a college freshman I thought the greatest context was our external universe, I now know it is our inner consciousness that is the greatest context one could hope to envision. It informs both ourselves and our context via where we choose to focus our intention, which will bring our attention and resulting actions along with it. How does that understanding emerge from a study of business ethics? As simply and directly as I can state it: ethics strives toward an ideal interaction with whatever context you find yourself. The intent of ethics is to answer the question: how should one live their life? Business ethics is the subsidiary question of how should one live their life within the smaller context of business (which is subsumed within the larger context of one’s life). What I find intriguing is that this is exactly the opposite direction toward which I pointed my attention as a freshman at Davidson with aspirations of becoming an astrophysicist examining the infinite universal context within which we find ourselves. The orientation of ethics forced me to gradually realize, by degrees, that the proper focus of one’s attention should be an internal orientation. You Some see, some see when shown, some don’t see. —Leonardo Da Vinci This book is about you. It’s about the choices you make to determine the life you experience. There exists, within the field of business ethics, a well-established path to a joyous, flourishing life experience, and it is the intention of this text to demonstrate to your reasoning mind why this is so and how to effectuate that life. A primary purpose of this text is to assist the reader in developing the habit of thinking, via the proper application of reason, for themselves. Everything that follows is based on reason. This is a journey aimed toward wisdom, by application of reason from selfish to selfless, from egoistic to altruistic, from mine to kind. Selfishness is a conditioned aspect of our instinctual selves and through self-development, it can be modified toward better intentions. An excellent question for you to ask yourself before embarking on any intended course of action is, “Why?” For starters you might want to ask yourself why you are reading this text? You may be a business professional seeking a practical understanding of business ethics, a student reading this text because it is required for a course, a professor considering this for adoption, or a curious person who finds the title interesting. Regardless of which perspective you’re coming from, what’s fascinating is that the ultimate reason given by each of these various perspectives is ultimately the same! Take the perspective of a student. You may respond that it is a required text for a course you’re enrolled in. But don’t stop there. The “why?” behind the “why?” is a critical question to ask until you come to some sort of grounded original cause. You should continue to ask the question until you find the ultimate goal toward which all your actions are aimed. For instance, after noting that the text was required reading for a course, you may then note that you need the course to graduate. When asked why you wish to graduate, you may say to get a good job. When asked why you want a good job, you may reply, “So that I can make good money.” Many people stop their inquiry here and assume that money is their ultimate aim. But pressed further, people tend to note that they want to earn good money so they can provide for themselves and their family. When asked why they wish to provide this, the usual response is to enjoy their life. What should not surprise you is that this is the ultimate answer to “why?” that human beings have given for centuries regarding what ultimately motivates their actions: to have a good life experience. Ethics is the field that provides the answer regarding “how” to make this happen, business is one of its contexts. The key is to: Think for Yourself! CHAPTER 2 Business Ethics Meaning Using the phrase business ethics might imply that the ethical rules and expectations are somehow different in business than in other contexts. There really is no such thing as business ethics. There is just ethics and the challenge for people in business and every other walk in life to acknowledge and live up to basic moral principles like honesty, respect, responsibility, fairness and caring. —Michael Josephson Prior to embarking on our exploration of business ethics theories, models, and application in your practice, it is critical to define both terms: “business” and “ethics.” Given the power and prevalence of business in modern culture, business ethics is a critically important concept in society today. Business can be understood as the contextual system within which you choose to interact. The environment of business is an entity we choose to engage with on a regular basis. It is also a component of the larger system of the planet within which it is contained, and the even larger system of the natural universe within which we are all contained. One key of systems thinking is to realize that business is a subtext within the larger context of your life. Another is to realize that your overall intention toward life should remain constant in whatever contextual system you find yourself. Next, we must define the word ethics. Ethics covers the critical arena of how you choose to live your life; in other words, how you choose to interact with whatever context you find yourself within at any point in space and time. This interaction with your context takes place via your perception. One component of this interaction is the action that you choose to take in the external world. Another component of this interaction is how you interpret the data you perceive. This is a function of your reasoning mind and it ultimately determines both the perspective you have of the world and the unseen intention you bring to bear upon it. Ethics can be understood as how you choose to engage the world around you, your relationship to your context. What intentions and actions do you bring to bear upon your external context? How do you perceive the reactions of the system within which you acted? These are the questions you should engage to truly understand the profound nature of ethics. Thus, stated most simply, business ethics can thus be understood as how you choose to interact within the contextual business system. Once we realize the fundamental nature of business ethics, how we relate to the business context, we can see the vast number of opportunities to instill the knowledge in both ourselves and others. An obvious application of the conscious business ethics (CBE) approach would be teaching business students at any level, from high school, to college, to graduate programs. This material is ideal for providing the knowledge necessary for individuals at any of these levels to grasp a fundamental understanding of the nature of business ethics and how they can personally apply it to their own lives. A key target audience for the concepts contained in this text would be CEOs, business managers, and entrepreneurs. The CBE model provides a foundation upon which these individuals can build their organization or their division of the company. Those leaders who, pursuant to the principles of positive organizations, seek human flourishing as an ideal goal would be wise to incorporate the CBE concept into their approach. Further applications of the CBE approach include coaches who wish to instill characters in the individuals under their charge. Another obvious application of this material is corporate ethics training programs. Ethics personality measures are widely employed in organizational settings in order to gain a better understanding of the human beings companies seek to employ. CBE can be utilized as a tool that allows those who pass through the filter of these personality measures to strive for ideals that can result in human flourishing. Analysis of employee moral development is another measure that is presently utilized in this regard. The foundation laid by Kohlberg in this field (discussed later) can be made more practical with the use of the CBE model. Finally, some organizations attempt to demonstrate to employees what managers’ expectations are via a benchmark to an ideal employee. Clearly, the CBE model could provide a foundational framework toward which employees could strive. Additionally, any individual who is motivated and desires to truly engage with the world in a way that leads to a good, flourishing life perspective would be wise to seek out and apply the knowledge contained herein. Perspective and Context Values are social norms—they’re personal, emotional, subjective, and arguable. All of us have values. Even criminals have values. The question you must ask yourself is: Are your values based upon principles? In the last analysis, principles are natural laws—they’re impersonal, factual, objective and self-evident. Consequences are governed by principles and behavior is governed by values; therefore, value principles! —Stephen Covey Having now understood the import of the terms “business” and “ethics,” let’s examine two critical components involved in every business ethics (or any other) decision you will ever make: perspective and context. We will examine each of these concepts in order to provide a greater understanding of business ethics. Perspective can best be understood as your mindset, the present state of mind that you bring to bear upon any interaction you ever have. It is the internal point of view from which you observe the world. Your perspective can change in a moment based on sudden insight, but it’s often set fairly early in life and rarely expand beyond those self-imposed limitations. Consequently, most people’s mindsets have become a limited habituated pattern. Significantly impacted by ideas introduced during childhood experience, these become beliefs that inform one’s perspective and influences one’s interaction with the world for the rest of their lives. The experiences you have inform the perspective that you create, and it is from this position that you observe the world and decide how to interact with it. Your context can be understood as your setting, the world. Realize that your context changes as you go about your day; you may be at a school one moment, a grocery store the next, and your place of employment after that. All of these settings represent a different context, each of which is a subset of the greater context of your life. When it comes to interaction with these various contexts, many people choose to temporarily alter their perspective by playing a different role in many of the settings they encounter. This causes them to interact differently with their world than they would normally since they are perceiving the world from a different perspective, that being the role they are playing. The roles each of us choose to play not only affect how we perceive the world, they also affect how others interact with the world. The Business Ethics Triad The pursuit of beauty is the aesthetic function of societies … most would agree that at least developed societies have made scientific, technological, economic and educational progress. Fewer, but still some would argue that ethical-moral progress has also been made. However, hardly anyone would argue that we have made significant aesthetic progress: that we can either produce better art or appreciate natural or man-made beauty more than our predecessors. The pursuit of beauty is directed at promotion. The formulation of ideals, inspiring their pursuit, and providing rewards for engaging in that pursuit. —Russell Ackoff There are two sides to everything: an inside and an outside; there is also the interaction between them. When approaching any business ethics decision, there are three primary components whose interactions you should be aware of. It is the interaction of these that ultimately create your life experience within the business system (Figure 2.1). The first, and most important, component of business ethics is you. You are one reading this book. You are the one making the decisions about which I am writing. You are the essential component of your life and you get to choose how you wish to engage with the world at large and business in particular. Figure 2.1 The business ethics triad The second component of import is business. This is the context within which you will be interacting. You will become a component of the business system, which is, of course, a subset of the larger natural system of the Earth and universe at large. The third essential component is ethics, how you choose to interact with the system. The choices you make to decide both your intention and your action are critical for determining how the system will interact with you. It is your interaction with this system that is the subject of the chapters that follow. Purchase answer to see full attachment

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